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Get noticed: Google’s Helpfulness Update Prioritizes Customer-Focused Content
What is the Google Helpfulness Update? Organic traffic is free. Yes, organic traffic is free, but it relies on the support from search engines like …
How to Write Customer-Focused Content
When Google announced its helpful content update in August, content marketers breathed a collective sigh of relief. Low-quality content created to game search engines will …
Philly’s Finest LinkedIn Marketing Strategy: The DENNIS System
About a decade ago, Dennis Reynolds from Fox’s long-running sitcom, It’s Always Sunny in Philadelphia, shared his secret to seduction. He believed any girl was …
Is TikTok the Next Big Search Engine?
It’s pretty common knowledge that TikTok has become a heavyweight rival to Instagram, but what if we told you that TikTok also may be the …
Five Tips to Win Your Audience’s Attention
Five Tips to Cut Through the Clutter & Win Your Audience’s Attention It’s estimated that the average person is exposed to nearly 10,000 ads a …
Content Isn’t Just King – It’s Everyone & Everything
“Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a marketplace of content.” – Bill Gates In 1996 …
Is a Fractional CMO Cost Worth the Investment?
According to Gartner’s annual CMO spend survey, the average marketing budget fell from 11% of company revenue in 2020 to just 6.4% in 2021. For many …
Fractional Marketing Director vs Hiring In-House: What’s The Better Choice?
In today’s business climate, many companies opt to hire a fractional marketing director (fractional CMO) instead of hiring the role in-house – at least in …
4 Key Benefits of a Fractional CMO for Startups
Launching a startup is an incredibly difficult and risky feat—but every year, the United States leads the world in the number of new businesses launched …
How to Find a Fractional CMO To Grow Your Company
A fractional CMO can be an invaluable asset to your growing business and in-house team. They offer countless benefits, including years of experience, industry expertise, …