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Content Marketing

Get noticed: Google’s Helpfulness Update Prioritizes Customer-Focused Content

What is the Google Helpfulness Update? Organic traffic is free. Yes, organic traffic is free, but it relies on the support from search engines like …

Content Marketing

How to Write Customer-Focused Content

When Google announced its helpful content update in August, content marketers breathed a collective sigh of relief. Low-quality content created to game search engines will …

Speaker grabbing audience attention
Content Marketing

Five Tips to Win Your Audience’s Attention

Five Tips to Cut Through the Clutter & Win Your Audience’s Attention It’s estimated that the average person is exposed to nearly 10,000 ads a …

Content Marketing

Content Isn’t Just King – It’s Everyone & Everything

“Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a marketplace of content.” – Bill Gates In 1996 …

Fractional CMO

Is a Fractional CMO Cost Worth the Investment?

According to Gartner’s annual CMO spend survey, the average marketing budget fell from 11% of company revenue in 2020 to just 6.4% in 2021. For many …

Fractional CMO

Fractional Marketing Director vs Hiring In-House: What’s The Better Choice?

In today’s business climate, many companies opt to hire a fractional marketing director (fractional CMO) instead of hiring the role in-house – at least in …

Fractional CMO with startup
Fractional CMO

4 Key Benefits of a Fractional CMO for Startups

Launching a startup is an incredibly difficult and risky feat—but every year, the United States leads the world in the number of new businesses launched …

Fractional CMO

How to Find a Fractional CMO To Grow Your Company

A fractional CMO can be an invaluable asset to your growing business and in-house team. They offer countless benefits, including years of experience, industry expertise, …


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.