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River Avenue Digital Blog Branding color marketing strategy

Color in Your Brand and Marketing Strategy

Within the first 90 seconds of viewing your content, a consumer will make a judgement about your product and decide how to respond. Color is …


5 Ways You Can Maximize LinkedIn Stories for Your Business

On average, approximately 500 million users watch Instagram and Facebook  Stories in 2020, while 186 million people log in to Snapchat. Although sites like Instagram and Snapchat …

River Avenue Digital local SEO digital marketing
Local SEO

How a Digital Marketing Agency Can Help With Local SEO

For every 1000 smartphone users, 82% of mobile shoppers in the US search “near me” when looking for an item. Do you have a physical business location? …

River Avenue Digital: This Is the Difference Between SEO and SEM
Marketing Strategy

The Difference Between SEO and SEM

Did you know that the SEO industry has now peaked in being an over $70B industry? And while you may be inquiring about shifting more of …

Lead Generation

Live Chat: A Great Tool for Lead Generation

Did you know that the average visitor to your website will only stay for 15 seconds? If users can’t find what they need on your site right …

Marketing Strategy

The Importance of Communication Between Your Marketing and Sales Team

If you’ve ever worked within a company’s marketing or sales team, you’d know that (except for the rare and glorious case) relations between both groups …

River Avenue Digital Josh Irons Working
Marketing Strategy

Benefits of a Fractional CMO (Chief Marketing Officer)

The CMO is the captain of your ship. As your Chief Marketing Officer, their job is two-fold. To manage and oversee all current marketing strategies. …

River Avenue Digital: grow your customer base
Local SEO

5 Ways to Grow Your Customer Base

Are you looking to attract more customers to your business? Here are five easy things you can do right now to grow your customer base. …

Local SEO

3 Things You Need to Know About Local Listing Management

Are your local listings being managed? For small to medium-sized businesses doing business locally, managing your listings is a must, as it is a key way …