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Content Marketing

AI Isn’t Coming For Our Jobs: Limitations of AI in Marketing

Marketing Begins with a Story New Technology, New Stories & New Ways to Tell Them With the surge of recent stories surrounding artificial intelligence (AI) …


Home Run Marketing: Connecting Baseball and StoryBrand

Baseball, America’s favorite pastime, has captivated audiences for generations with its unique blend of skill, strategy, and teamwork. The game’s ability to create memorable moments …

Content Marketing

Get noticed: Google’s Helpfulness Update Prioritizes Customer-Focused Content

What is the Google Helpfulness Update? Organic traffic is free. Yes, organic traffic is free, but it relies on the support from search engines like …

Content Marketing

How to Write Customer-Focused Content

When Google announced its helpful content update in August, content marketers breathed a collective sigh of relief. Low-quality content created to game search engines will …


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.