Owning a small business can be tough, especially in this day and age when most people’s first reaction is to trust the larger companies that they’ve heard of before. For the small business owner, the question is always going to be how to attract customers. How do you get your name out there so the customers start coming to you?
The answer is local SEO tools. SEO stands for Search Engine Optimization and helps you rank higher up on various search engines when the right keywords are searched. With that in mind, there are a lot of SEO tools out there, so we’ll just show you some of the best ones.
Moz Local is a nifty little tool when it comes to SEO. It tracks citations, noting how many times it appears in various publications. From there, it can help you analyze those citations to see if your contact information is correct.
It can also delete duplicate files that are floating around the web. Duplicate files tend to hurt SEO rankings, so it’s best to get rid of them.
This is what helps to make Moz Local so useful. Tracking these listings, as well as analyzing your revenue over a certain period of time can help Moz Local figure out whether your advertising strategy is working.
Bright Local is a bit like Moz Local but can do a lot of other things, too. While Bright Local can help to track SEO citations, it can also help you build them across thousands of sites. You’ll probably have to pay extra for that, though.
You can look more closely at search engines and see how many results your business is getting, and what keywords they’re most often coming from.
It will even monitor review sites to help you figure out what customers currently think of your business, and how to improve the customer experience.
Equally as important as citations are back-links. Unlike citations, back-links are clickable words or phrases that take the reader to your website, instead of just telling them where to find it.
Ahrefs helps to track back-links that go to your site and where they show up. Quantity isn’t necessarily better in this case. If you have a lot of back-links, but they’re all on untrustworthy websites, you won’t show up on search engine rankings. Meanwhile, if you only have a few links, but they come from a known and reputable site, you’ll probably show up higher-ranked on search engines.
Google Analytics is one of the most well-known local SEO tools out there, and for good reason. Unlike the other services on this list, Google Analytics is totally free.
This service is a great way to track marketing and answer questions like ‘where are most of my revenue coming from?’ It can also help you shape your content to better appeal to potential clients.
Local SEO Tools
SEO is a great way to advertise in the modern world, and various tech companies and businesses have designed tools to help. Above we’ve mentioned just a few useful ones. There are a lot of other local SEO tools and services out there, so feel free to shop around and find what fits you best.
If you want to know more about SEO marketing and other types of online marketing, feel free to visit our site. We can show you 5 SEO solutions that are really easy to make work. We can also teach you a bit about how to not discriminate when advertising.