In this day and age, more businesses are using digital marketing than conventional methods of advertising, with two-thirds of business owners in one survey saying they plan on bringing their marketing dollars to social media to expand their profit margins.
An additional two-thirds of small businesses today want to increase their digital spending as well, and you might be thinking you want to be one of them.
If you are new to the game, discover the only 4 digital marketing tools you need to help your team grow your business.
1. Social Media Digital Marketing Tools
One of the best digital marketing tools on the planet today is Facebook Advertising. It’s been rumored to help win elections, and also to help take businesses to the next level.
This is one of those tools where you literally just need to tell it what to do and who to show your ad to, and it does.
Want your ad to be seen by middle-aged housewives in Southern California, or motorcycle riders in Maine? Tell it to Facebook.
The results will speak for themselves.
Facebook’s Power Editor has you define every variable you need to run a successful campaign. You’ll quickly become addicted to how fast your post gets so many likes and shares, and conversions.
You can take that to the next level on other social media sites, such as Instagram. Learn how to leverage Instagram’s stories feature to engage with your followers in a deeper way.
2. Email Marketing
The first email that ever existed was written in 1971 by Ray Tomlinson, in which he wrote: “The test messages were entirely unforgettable.” Since then, email has taken a foothold on the personal and professional lives of the entire world.
Today, in business, email marketing is offering a return on your investment that grows at an alarming rate. Emails are something people have to read, even if they don’t want to look at your Facebook ad.
It’s much more difficult to ignore you in an Inbox than it is almost anywhere else. MailChimp is reputably one of the best email marketing tools today, with reportedly over 250 billion emails delivered since last year alone.
It’s busy because it works.
3. Video Marketing Tools
Vimeo is perhaps the best-known video tool out there, as it is used by over 170 million users. Those users are there for both personal and professional purposes. We can’t forget YouTube. It has a community of more than 1 billion users. By the way, it is also the world’s second most widely used search engine.
With that kind of audience, video is something you can’t ignore.
4. SEO Marketing Tools
SEO is the name of the game when it comes to digital marketing, and is the umbrella under which all other digital marketing tools are designed around.
If your marketing online isn’t keyword-friendly or SEO optimized, you may not have a successful campaign. SEMRush is perhaps one of the easiest and most common tools for the digital marketing world if you aren’t using it already.
Check your competition’s backlinks, monitor keyword popularity, and do a lot of top-shelf digital marketing research in one place.
Invest in Digital Marketing
Today, the digital world has over two billion active users on social media alone. If your business isn’t using that marketing stream, you are flushing money down the toilet for your competition to grab.
Approximately 73 percent of businesses today are taking marketing dollars online, and 53 percent are now investing in email marketing with their advertising dollars. It’s a no-brainer as to why they keep doing it: it makes money for them.
These are just a few of the digital marketing tools that you can use for your business. If you don’t know where to start, download the social media marketing guide for small businesses today.