Digital Advertising

Paid Media Targeting Customers at the Right Place & Time

/Services/Digital Advertising

RAD Digital Advertising

Paid Advertising to Promote Your Brand

Paid digital advertising opportunities including social media ads, google ads, paid search, and optimizing digital advertising campaigns.

Digital advertising is a paid media approach that uses Google ads, paid social, and search advertising strategies to drive action. We create powerful messaging and get those messages to appear during pivotal times during the customer journey to drive engagement with your business. Our digital advertising campaigns are focused on awareness, leads, and driving direct revenue.

Digital Ad Strategy

Understanding which digital media outlets your audiences uses and the right time to serve up ads that promote your brand.

Paid Social Ads

Understanding which social media platforms matter to your customers and giving them the messages during those critical moments.

Paid Search Ads

Targeting competitive keywords and phrases your customers are using to search for your competitors, or your products or services.

Google Ads

Understanding how users search, click, and find businesses is integral to launching and managing an effective Google ad campaign.

What You Get...

Select each of the RAD deliverables to learn more about what we offer within the scope of our digital advertising services.

A digital advertising strategy is built by integrating existing data and research to outline all marketing strategies and tactics with a timeline for execution. By determining success metrics and outcomes, a digital ad budget and approach can be created to supplement and suppoprt all other marketing strategies.

A paid search campaign is a carefully planned approach to targeting specific audiences through paid Google ads. We identify the key terms, most effective copy, and propose a budget that will reach your identified goals of leads, actions, or increasing awareness.

Social ads use a paid strategy to target audiences based on their social engagement and behaviors. These ad campaigns include carefully planned copy, images, and placements that provoke clicks and specific actions and opportunities to engage with your brand.

Outside search ads that appear at the top of a Google Results Page, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right audience at the right time. We also focus on remarketing to bring your visitors – who have shown interest – back to your site.

Digital advertising campaigns are not just “set it and forget it.” Instead, they require constant attention to optimize the spend and ensure optimal performance. On a monthly, weekly, or daily basis, our team will manage and optimize your campaign. This includes, but is not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.

On a predetermined cadance, we proactively evaluate performance metrics and update campaigns based on real-time analytics. We send streamlined reports, which tracks specific metrics such as leads, clicks, calls, and other important insights the demonstrate campaign success.


Contact Us: River Avenue Digital

Work with Us: A Top-Rated Digital Marketing Agency

We enjoy working in our Delaware County, PA community with small and mid-sized businesses. But thanks to technology, we can work with any company, anywhere. So regardless of your location, reach out to us if you want to chat learn more about how we can make your business RAD!


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.