Our digital advertising opportunities for small businesses encompass a wide variety of platforms, including social media ads, google ads, and optimizing digital advertising campaigns-all meticulously crafted to drive awareness, leads, and maximize your ROI, and target your audience with the right message at the right time in their customer journey.
RAD takes the time to discover the digital media outlets your audiences uses and knows when to serve up ads that promote your brand.
Paid social media ads target customers on the platforms that matter most to them, displaying your messages at the most critical moments.
RAD understands how users search, click, and find businesses, which integral to launching and managing an effective Google ad campaign.
Select each of the RAD deliverables to learn more about what we offer within the scope of our digital advertising services.
A digital advertising strategy is built by integrating existing data and research to outline all marketing strategies and tactics with a timeline for execution. By determining success metrics and outcomes, a digital ad budget and approach can be created to supplement and suppoprt all other marketing strategies.
Social ads use a paid strategy to target audiences based on their social engagement and behaviors. These ad campaigns include carefully planned copy, images, and placements that provoke clicks and specific actions and opportunities to engage with your brand.
Outside search ads that appear at the top of a Google Results Page, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right audience at the right time. We also focus on remarketing to bring your visitors – who have shown interest – back to your site.
Digital advertising campaigns are not just “set it and forget it.” Instead, they require constant attention to optimize the spend and ensure optimal performance. On a monthly, weekly, or daily basis, our team will manage and optimize your campaign. This includes, but is not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.
On a predetermined cadance, we proactively evaluate performance metrics and update campaigns based on real-time analytics. We send streamlined reports, which tracks specific metrics such as leads, clicks, calls, and other important insights the demonstrate campaign success.
Though River Avenue Digital is based in Delaware County, Pa and Tampa, FL, we proudly improve the well-being of small businesses across the entire country. Regardless of your location, a RAD digital marketing strategy is just a phone call or message away.