The Importance of Developing a Strong Digital Footprint for New Companies

What’s the number one thing you need when you start a business? Some people may say a good idea, or substantial funding, or maybe a knack for leadership and a whole lot of persistence. While these things are important, if you really want your new business to take off, you need to focus on building your digital footprint.

That’s just the way the world works these days. As a consumer, you can do practically anything from a computer, smartphone, or tablet, not to mention talk to your car. As a business owner, you won’t get very far if you don’t know how to take advantage of the digital age.

If you’re not convinced, here are three reasons why you need to work on building your digital footprint.

To Reach More Users

Maybe you’re hesitant to invest in web design and content marketing because you think all your local business needs is word of mouth and print advertising. Although these things are still around, they’re not the main players in the marketing game anymore.

Instead, local businesses all over the world are relying on search optimization and paid online ads to drive customers through the door. This goes for restaurants, dry cleaners, convenience stores, and even gas stations. Everyone is competing to get customers, and they’re doing so with digital strategies.

To Boost Sales

As more people find you online and visit your business, your sales will go up. This isn’t to say that every person your online footprint reaches is going to end up as a conversion. But, more traffic on your website does have a significant potential to boost business.

A user may find your site and decide to buy something right away, or, they may need a little more time. After interacting with your social media pages and getting one or two emails from you, though, they may turn out to be one of your best repeat customers.

To Improve All Aspects of Your Business

Remember, sales aren’t the only thing to focus on when running a business. You always need to be thinking ahead – like about what new products you can launch or where your areas of improvement are.

Customer feedback supports these things and more, and it’s largely available to you when you have a strong digital footprint. Think about it: a large online presence means you have thousands of social media followers, loyal blog readers, and plenty of people visiting your website every day.

Such platforms give you the chance to continue important conversations with your audience. You can ask users how well your customer service is doing or what new products they’d like to see next. Don’t be afraid to use your digital presence to own up to company mistakes, either.

How to Create a Strong Digital Footprint

Understanding what a strong digital footprint can do for your business and knowing how to create one are two different things. Thankfully, you don’t have to navigate the digital world alone.

That’s where we come in. Our team of digital experts is here to help you with everything from web design to SEO to social media and more.

All you have to do is contact us and get the ball rolling!

Click here to reach out to someone on our team today.

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Sal
Graci

Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.