How to Run a Successful Social Media Campaign for Your Real Estate Business

Did you realize that over 77 percent of real estate businesses use social media. If you haven’t created a social media page, there’s no better day than today to get started.

You may have a social media presence but don’t know how to get the most out of it. Running a social media campaign can help you grow your real estate business. Maybe you have tried it in the past to no avail.

The key to getting the most out of these platforms is running successful social media campaigns. Don’t know how? We’ve got you covered.

Here are the 3 steps you should follow to run effective social media campaigns and build your real estate empire today.

1. Research Your Competitors

Before you pull the trigger, it’s important to research your competitors. Chances are your top competitors own social media pages to promote their services. Focus on finding out what real estate agents in your area are doing to sell on social media.

What are they posting on their pages? Are they engaging on several platforms? Take a hard look at their posts and engagement to get an idea of the content your prospects prefer.

2. Develop Your Strategy

Once you learn about your competitor’s strategy, it’s time to develop your plan. The starting point is your brand and how you separate yourself from your competitors.

Are you going to engage in several platforms? Even if your competitors engage on several social media platforms, prioritize creating a presence on your preferred platform.

When developing your strategy, it’s vital to balance between promoting your services and providing value to your audience. Find out who is your prospective client and create content that will connect with them.

Don’t only focus on promoting features of your listings. Consider publishing content to educate your prospects about topics such as property taxes, home renovations, financing options, among other relevant subjects.

3. Execute and Adjust Your Plan

After you develop your plan, it’s time to execute. Publish content on your social media pages and track your results. You should monitor what posts or content generate more user engagement.

Adjust your strategy based on what works. If a certain post or content doesn’t work, you may consider changing the visuals, caption, or message. Some say “it isn’t what you say but how you say it”, and social media isn’t an exception to this rule.

Can a Social Media Campaign Take Your Real Estate Business to the Next Level?

Running an effective social media campaign can help you build your real estate empire. The starting point is developing the right game plan that fits your branding and objectives. If you’re a new real estate agent trying to build your name, you can’t take the same approach as a seasoned realtor.

What separates yourself from your competitors? Do you specialize in a certain neighborhood or type of property? These are some of the questions you should ask yourself when developing your campaign.

While you may run social media campaigns on your own, consider consulting with an expert. At River Avenue Digital, we specialize in helping businesses including real estate agencies with their social media marketing needs.

Need help running effective social media campaigns? Contact us today to learn how we can help take your social media game to the next level.

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Sal
Graci

Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.