The average consumer spends about 116 minutes out of every day on social media.

You want to be able to take advantage of these numbers to grow your business, connect with your target market, and learn more about the kinds of ads and products your consumers respond to.

But how can you find out which social media platform your digital marketing strategy should devote the most time to?

Keep on reading this post to find out.

Conduct Market Research

The first thing to consider when you’re deciding between different media platforms?
You’ll need to conduct some serious market research to find out where your market spends most of their time online.

You can conduct polls, collect data from your site visitors, and work with a professional digital marketing firm to understand what your market responds to.

Remember that the social media platform you’ll ultimately end up focusing on will also depend on the type of content that you’d like to create. You should look at your most popular posts, the platforms where you currently have the highest number of followers, and even use share data.

Be certain that you take the time to research the social media profiles of your competition. The chances are that you share a similar, if not nearly identical, market.

Are you more interested in long-form blog posts, which you could share links to on Facebook and Twitter? Or, do you prefer to harness the power of video marketing, meaning that digital media platforms like YouTube and Snapchat will be where you focus your efforts?

Understand the Demographics of Specific Platforms

If you want to learn how to create a social media site that continually gains followers and engages your consumers directly, you need to think about how specific social media platforms align with your branding goals.

If you want to focus on text-based content with a sense of immediacy, opt for Twitter. If you’re operating in the networking and B2B worlds, and want to increase your brand’s industry authority, LinkedIn is your best bet.

If you need to target highly specific audiences, and need a good mix of video and image-based marketing, rely on Facebook to make it happen.

For those who want to corner the millennial market, are image-based, and want to take advantage of features like geotagging and shop-able posts, there’s nothing quite like Instagram.

Make a Lasting Impression on the Right Social Media Platform

Now that you know which social media platform (or platforms) you need to dedicate the majority of your marketing efforts towards?

It’s time to start developing the most effective social media strategy for your business.

You’ll need bespoke campaigns that are informed by SEO, the needs and want of your target market, and options that are in line with your long and short-term branding and growth goals.

We have the marketing solutions and digital storytelling tools you need.

Reach out to us to learn more about how to grow your follower count, increase your conversions, and knock out your competition once and for all.