How to Stay Top of Mind During COVID-19

river avenue digital stay calm

During this time, the River Avenue Digital Team wants to help you talk to your customers with relevancy and sensitivity.

We know that the pandemic has wreaked havoc on so many businesses, families, and lives. But we also know that businesses that learn to pivot, show compassion, and continue engaging with their customers are those that will create an everlasting impression and thrive when we get to the other side.

To stay top of mind, here are a few ideas that will leave a lasting impression with your customers and make a positive impact on your business:

Host a webinar.

 Consider a topic that is relevant and something you know a lot about. Can you teach something new or offer a way to manage what they may be going through right now?

Start talking online.

 Go Live on Facebook or Instagram and tell a story, share a tip, or just connect with others.

Make your efforts two-fold.

 Host a giveaway or online contest that helps your business and your customers, and maybe even brings in a partner.

Write it down.

 Feeling some feels right now? Use those feelings and write a blog post. Get those feelings out by writing – and then share what you created.

Work on your website.

 Now is a good time to add content to your website (testimonials or downloadable assets) – anything that you “haven’t gotten around to yet.”

Update your info.

 Update your social media accounts and optimize your Google My Business page.

Be a guest.

 Consider being a guest on a podcast or interview series.

Keep meeting people.

 Make connections on LinkedIn and create or join virtual happy hours.

Lend a hand.

 There are people in your community who are definitely hurting right now. They may need financial assistance, a warm meal, or simply an ear to listen. Go the extra mile and do what you can to help.

RAD is determined to continue supporting our fellow businesses and offer assistance however possible.  If you have any questions or would like to talk with our team about some ideas, reach out. We are here.

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Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.