The Real Estate Market’s Gone Digital: Must-Have Digital Marketing Tips For Real Estate Professionals

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Marketers are projected to spend a whopping $120 billion dollars by 2021.

With numbers like this, it’s no secret many industries are investing in digital advertising and the real estate professionals are no exception.

If you’re a realtor looking to improve your marketing efforts check out these digital marketing tips.

Social Media Campaigns

No digital marketing campaign for realtors will be complete without a social media campaign.

A social media campaign will ensure you regularly post the content your audience wants to see.

Make the Most of Virtual ToursThe process of looking for a home is time-consuming and stressful for most. Potential home buyers want to see as much information as possible when they look at a listing online.

Having virtual home tours on your real estate site will make your digital marketing strategy a success.

You will be able to share listings on other social media platforms and get more people involved.

Start an Email Campaign

An email campaign will allow real estate professionals to connect with clients on a personalized level.
When you send them an email campaign, clients will feel like you’re customizing content to especially for them.

With an email campaign, you can send your clients content based on their specific preferences such as houses in a specific neighborhood, helpful articles, and more.

Make Your Website User-Friendly

If you’re a real estate professional, you should think about what your website currently looks like.
Think about all the times you visited a website only to leave right away because is either not user-friendly or it doesn’t load fast enough.

When you’re a real estate professional, you cannot afford your website not being user-friendly.
Make sure your website features the following to give your clients the best experience:

  • All your new listings
  • Helpful content
  • Links to expert resources
  • Your contact information

Also, ensure your website loads up fast.

Give PPC Advertising a Chance

Most realtors who want to expand their digital media efforts should try Pay-Per-Click advertising also known as PPC.

With a PPC campaign, realtors will generate more leads whenever they post a new listing. Also, they only pay for the number of times their ad gets clicked on.

If no one clicks on their ad, it doesn’t cost them any money.

Give Blogging a Try

Blogging has become a part of many successful marketing campaigns for a number of industries and real estate is no exception.

If you want to improve your digital marketing efforts, consider adding a blog to your website.

Having a blog can help real estate professionals improve their SEO rankings. They can also share blogs on their social media accounts to share with others.

Digital Marketing Tips for Realtors: The Bottom Line

We hope you enjoyed these digital marketing tips for real estate professionals. Remember to create email campaigns, consider PPC, and start a social media campaign.

Want to learn about the top 5 digital marketing trends in 2019? Check out this article.

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Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.