How to Grow Your Instagram and Put Your Business In the Spotlight

grow your instagram River Avenue Digital

With more than 1 billion active users as of June of 2018, Instagram is one of the biggest social media platforms out there. As any savvy marketer knows, social media is the key to marketing at the moment and will stay that way for the foreseeable future.

While using social media to promote your product or service might seem like child’s play, it definitely isn’t. There are right and wrong ways to use social media. Regrettably, many people are probably using the wrong ways more often than they think.

More important than almost anything else is having a large follower count. You can post the best content out there, but without anyone to see it, it won’t do you a bit of good.

Here are a few suggestions on how to grow your Instagram so that you get the most out of it.

Use Hashtags

This is something that can’t be stressed enough. Hashtags are the quickest and easiest way to get people to look at your content. For the uninitiated, hashtags are a simple tool to get new users to interact with your page.

While it’s important to post content that engages your current audience, hashtags are an invaluable tool to engage new people. It’s crucial to use them at all, but it’s equally important to use the right ones. Use Instagram’s intuitive search feature to find the most popular hashtags and pinpoint the ones that will be most relevant to you.

Post at The Right Times

Believe it or not, there are good and bad times to post on Instagram. You can be using great hashtags, but if all your content is going up at 3 am on a Sunday, all the hashtags in the world won’t do you much good.

Depending on your audience, the proper times to post can vary greatly. A restaurant might not have the same ideal window as a daycare. Try posting at different times and pay close attention to which posts get the most interaction. This can give you a good idea of when will work best for your specific audience.

Ask People to Follow You

This may sound like common sense, but many people are too nervous to simply ask people to follow them. If you’re doing social media right, Instagram isn’t the only platform you’re using to promote your business. Tap into your Facebook or Twitter following for more Instagram followers.

Putting the call out is simple and it works. Furthermore, ask your real-life friends and family to follow you and promote your page. Usually, people close to you are happy to make a post asking others to check you out. You’ll be surprised at the big results of this simple suggestion.

How to Grow Your Instagram Is Just the First Question

Growing your Instagram is a huge part of boosting your business’s visibility online, but it’s far from the only one. Apart from other social media platforms, there are several ways you can draw new users to your product or service. How to grow your Instagram is just one of many questions you should be asking.

If you’re serious about growing your business, don’t stop reading here. Learn about all the important tools you need to expand your venture to new heights!

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Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.