There are 4.1 billion people using the internet today and a whole lot of them are leveraging search engines like Google to help guide their activities online.
Google fields almost 5 billion search queries every day and helps connect prospective users to businesses like yours.
In order to be one of the premier places Google directs traffic to, you need to leverage SEO.
SEO (or search engine optimization) is conventionally associated with optimizing your web content around keywords. Being successful with SEO in 2018, however, is so much more than that.
To get the results you’re looking for, you have to take a multifaceted approach to optimizing your content, interfacing with consumers, and leveraging the best digital practices.
Below, we offer a few lesser-known SEO solutions that will enable you to do exactly that.
1. Get Social and Be Additive Within Your Niche’s Community
This is our favorite unconventional SEO solution because so few people have it on their to-do list. Becoming an authority in search engine results isn’t about trying to game the system. It’s about truly being additive within your community and organically building a name for yourself.
To that end, find blogs that are related to your products or services and be active in comment sections. Don’t just post things on social media but share things your audience is posting.
Be helpful. Be genuine.
If you do that you’ll start to see more people becoming aware of your brand and that awareness translating into more momentum in search engines.
2. Start Taking Video as Seriously as Blogging
If you’re not blogging to drive traffic to your products and services we suggest you try. Creating a blog is one of the best ways to dominate keywords and build a good rapport with search engines.
With that said, video is the future. People are consuming billions of hours of video per day and if you want to engage those people and reap SEO benefits, you’ll need to create workflows that enable you to produce high-quality video fast.
3. Improve Page Speed
Is your website slow? If yes, here’s a simple SEO solution for you: speed it up.
Google and other search engines penalize websites that load slowly because they frustrate users.
There are a lot of reasons why your website might be slow.
A bad host. Outdated plugins. Poorly made templates… The list goes on.
Work with an IT professional or use Google’s page speed tool to diagnose and fix your speed problems.
4. Make Your Content Easy to Share
If you’re leveraging content creation as a means of boosting your SEO, you’re doing the right thing. If you’re like most content marketers though, chances are your content isn’t as easy to share as it should be.
Did you know that adding “share” or “social” buttons to the content pages on your website can increase the chances of viewers pushing your content to their friends substantially?
That sharing will lead to more impressions which can snowball key SEO metrics leading to your dominating search engine results pages.
5. Sign Up for Webmaster Tools
Wrapping up our top SEO solutions is signing up for Google’s Webmaster tools. Webmaster tools offer site owners a wide range of opportunities to optimize their content with just a few clicks!
In addition to boosting your SEO, you can also get a lot of great insight via webmaster tools. Sign up here.
Wrapping Up on Simple SEO Solutions You Never Knew Existed
If you’re looking for simple, unconventional SEO solutions, look no further than our suggestions above. Each has the ability to reinforce and level up your organization’s SEO strategy and grow your leads.
If you’re looking for a team of world-class professionals to help you implement the above tips and more to skyrocket your online presence, look no further than River Avenue Digital.