Facebook Live: The New Best Way to Engage your Audience Online

facebook live

Engaging in a Time of Social Distancing

Looking for new ways to engage your audience right now? While you may find it challenging to continue connecting with your customers or clients during social distancing, rest assured that there are options to keep you “close” and top of mind.

​The most obvious and immediate way to do it is by ramping up your social media content. In general, social media is by far the most effective way to keep in touch with your audience and create two-way interactions. However, while posts on Facebook, Instagram, and LinkedIn are great and headlines and images can get the audience “talking,” it’s a good time to take it a step further and put your business in motion.

Let’s talk video.

Adding video content can be very effective for increasing engagement and making your social media more interesting and appealing. And to take it to the next level, it could be time to leverage the incredible tool already available and configured for your use – and better yet, it’s free. That tool is Facebook Live.

What is Facebook Live?

Facebook Live is a feature of the Facebook platform that uses a camera to broadcast real-time video to a Facebook page or profile. Live broadcasters can target their content to a particular audience and use it for real-time engagement.
Since its launch, live streaming video has exploded in popularity. According to Vimeo, 78% of online audiences are reported watching Facebook Live in 2018 – and we can only imagine its current popularity given our challenge of finding entertainment while social distancing.

Why Use Facebook Live?

A few simple reasons why Facebook Live is a great option:

  1. It is simple to use as a broadcaster and easy to consume as a user
  2. It makes content more interesting and it’s real-time offering a sense of urgency to engage
  3. The use of video keeps your face or product in front of your audience

What is the Best Way to Use Facebook Live?

So if you are open to giving it a try, consider using Facebook Live for any of the following:

  1. Customer Q&A
  2. Interview with a thought leader, client, or partner
  3. Fun game or performance

We’ve been experimenting with going Live this week at RAD here are some things we learned:​

  1. You can invite other users to join your video like a group call, just click their name once they’re watching and select:  Invite to video.  (NOTE: this can only be done when going live from your personal profile or FB group, you CANNOT add new faces to your Facebook Live if you’re broadcasting from a business page.)
  2. If you have Zoom Pro you can broadcast your video calls directly to Facebook Live!
  3. You can save your videos once you’re finished recording.
  4. There are polls and questions to set up once your broadcast is live.  They’re easy to set up but if you need help just let us know!

Do you want to engage with your audience but you need help with Facebook Live?  We can walk you through it! Email us or call us at (484) 474-0453.

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Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.