Content Marketing
Storytelling and Engagement Through Great Content
RAD Content Marketing
Digital Content to Boost Your Brand
Using content for search engine optimization, awareness, education, and influence to engage potential and existing customers throughout the customer journey.
Content marketing encompasses all content created on behalf of the company and how it is used to add value and “speak” to your intended audiences. However, content must be carefully planned, created, and executed for it to be effective. Our content marketing approach is strategic, proven, and based on actions that lead to results.
Content Audit
We review your existing content to ensure it is effective, on-brand, and getting you new customers or keeping the ones you have.
Content Creation
We create the content you need to execute your strategy effectively and to ensure the content marketing efforts get results.
Content Strategy
We create an effective integrated strategy that identifies audiences, messages, and channels to market your business.
Content Optimization
To ensure your content is performing, we optimize the copy, keywords, placement, and promotion so it contributes to your goals.
What You Get...
Select each of the RAD deliverables to learn more about what we offer within the scope of our content marketing services.
Our comprehensive content audit creates an overview of exsiting content including blog posts, social media posts, events, and webpages, and provides an analysis as to how each impacts the intended audiences and resulting actions. The content audit identifies content that is performing well and content that is underperforming. The insights provide ways to improve underperforming content for increased engagement and conversion rates.
A comprehensive content strategy identifies the type, focus, and placement of content that will create an impact on various points throughout the customer journey. The content strategy identifies which channels are most effective for each audience and what the content should include to incite action. This also includes KPIs for measuring the efficacy and ongoing evaluation for maintanance and changes.
Content creation includes everything from webpage content to social media images and copy. We propose content with topics and in formats that will effectively reach the intended audiences with the identified messages that will lead to action.
Optimizing content includes writing copy that tells a great story and performs. This means that the copy can be found by Google and it targets the most effective search intents. Ensuring your digital content is optimized will increase your chances to be found through online searches and get you in front of the most qualified propsects.
Writing for the web is not the same as writing for print. There are different rules and ways to integrate SEO strategies and target search engines to create visibility and awareness. It requires strategy and careful writing that is short, concise, and effective.
A content marketing calendar outlines the content that will be implemented on a quarterly/weekly basis. The calendar identifies the types of content, channels for distribution, and the audience focus for each piece of content and comprehensive campaign.
A content planning session is a discovery session that identifies and prioritizes topics and content types based on audience profiles. Working together, our teams discuss what prospects are looking for, what existing customers want, and the type of content that will target each customer persona throughout the journey. At the end of the session, we will create a content planning matrix that will lead into the creation of a content marketing calendar executed on a set cadence.
Work with Us: A Top-Rated Digital Marketing Agency
We enjoy working in our Delaware County, PA community with small and mid-sized businesses. But thanks to technology, we can work with any company, anywhere. So regardless of your location, reach out to us if you want to chat learn more about how we can make your business RAD!
