In today’s world, Instagram has become a necessity for small businesses.

With only a few seconds to grab users’ attention, the Instagram bio serves as an opportunity to convey your value and introduce yourself.

What is an Instagram Bio?

An Instagram Bio is the one-stop shop for users to learn about your business. This area includes:

  • A profile image
  • Display name
  • Page category
  • Pronouns
  • 150-character description area
  • One external link

Now, you may be wondering, “How can I optimize my bio for success?”. Updating your bio doesn’t have to be daunting if you are using the right tools. Here are 5 tips to make sure that, like a business card, all of your information is presented in a clear and concise way.

1. Profile Pictures

Profile pictures are not only what represent your brand, but also what people recognize most. Most of the time, a properly sized company logo will work perfectly. When building your brand kit, be sure to include logo variations that are optimized for a round profile image. Remember that we want this image to stand out, so avoid white backgrounds that are likely to blend in with Instagram’s feed.

2. Display Names

The name field is a great opportunity to use targeted keywords to increase visibility. This allows users to find your page more frequently as they search the app. If your username already notes your business’s full name, don’t be afraid to incorporate a tagline that lets users know how you can help them.

3. Profile Bios

The bio should offer suggestions on how you can solve a user’s problem in a simple way. This part of your page should be user centric and answer the question of what you can offer to them. For example, our bio tells users that we are a full service digital marketing agency and that we can take marketing off of their to-do list. 

4. Call to Action

A call to action (CTA) can help drive more engagement to your other platforms, website, or even convert to sales! Guide your audience to a link or branded hashtag by asking them in a clear and concise way. In our case, we urge users to reach out to us for more information.

5. Web Links

With a call to action, you need a destination for users to fulfill your goal. Whether you have an e-commerce website, latest blog post, or press release you want to feature, be sure to have it in your bio for easy accessibility!

Pro Tip: A Link Tree is a great way to allow users to easily access multiple forms of content!

There you have it! Five simple ways to optimize your bio to attract your desired audience, drive traffic, and create a lasting impression. Now, let’s dust off those keyboards and get to work. If you’re still feeling like you need help, look no further! Our team is constantly working to help you strategize on how to improve your digital footprint. Contact us today to learn more!