Have You Met Your Niche? How to Identify and Expand Your Market Audience

find your niche with River Avenue Digital

Now that you have gotten the ball rolling, it’s time to define your business. A lot of time and effort will go into marketing your product or service to potential customers. Not every customer is a potential one, therefore, a lot of time, effort and money might end up wasted if they get targeted by your marketing strategy. The solution to this is to find your niche market.

More and more niches are coming up and it is up to you to explore them. They range from age groups to religious folk, from gender-sensitive products to political affiliations. Knowing exactly who you will deal with is very important for the growth of your company. Developing your product, marketing, and even pricing depends on how well you know your customer.

Contrary to popular belief, a niche is not easy to find. A number of business people believe that nobody else has tried their niche before or even knows about it which is wrong. There are a couple of things to consider when looking for your niche. Here are some of them.

Conduct a Survey

This will help you to determine the profitability of your niche. A simple survey will show you what your customers want or need, the problems they experience. It will also help you to find out why other companies have not ventured into a particular area.

Come Up with a Potential Solution to an Existing Problem

Business is generally a solution to a problem with a profit. If you can find a solution to a problem that the customers you target have experienced before, you have your niche.

Look at the Competition

Sometimes, your competition can act as a platform for you to learn from. Their mistakes, shortcomings, and abilities (or lack of) are an opportunity for you to take advantage of. Some of the chances to take might be a chance to provide better quality, a provision for better pricing for the customer, better business practices and better relationships with the buyers.

Investigate your competition to know what they are all about.

Determine How Profitable Your Niche Is

Profitability is one of the reasons for a lack of competition in the market. There might exist an opportunity to serve the buyers in the market, but it may not be viable. Chasing a loss-making venture is one of the reasons that 9 of 10 businesses fail in their early stages.

Put the Target Market to the Test

Sampling your product in the market is a bit risky and costly but, very worth it in the end. It is the only way to know whether your business will succeed or fail. Once you try, you will be able to find your exact position in the market.

Testing the market also enables you to make changes to your product to enable you to penetrate even further into your niche.

Kickstart Your Business Now That You Have a Few Tips on Finding Your Niche Market

Targeting your niche market and getting it right will be vital for your company’s success. It saves on costs, time, effort and indeed manpower. Marketing your product to a specific sector of the whole market also helps the customers to know you and your product better.

For more business insights, feel free to contact us or check out our blog.

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Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.