How a Digital Marketing Agency Can Help With Local SEO

For every 1000 smartphone users, 82% of mobile shoppers in the US search “near me” when looking for an item.

Do you have a physical business location? Is your business one of the many that pop up when customers search your keywords? Is your SEO localized? What exactly is localized SEO?

Hiring an internet marketing agency can help you answer all of the questions above and help you find an SEO strategy that is not only cost-effective but works well with your business model.

What is Local SEO?
Local SEO (search engine optimization) sometimes called “Reputation Management” is an online marketing technique used to make sure we find your business when customers search for your product or service near your area. This technique markets your business to the user at the same time they search for it.

Why Is Localized SEO Important?
Search engines have become sophisticated and need to quickly match website content with user searches. Localizing your search engine optimization allows users to find your website and business in that area with ease. It is important to use this strategy to ensure you’re getting as much business as possible.

Example of Local SEO Searches
Many people are familiar with looking for businesses closest to them via web searches. Phrases such as:

  • Marketing agency near me
  • Marketing agencies closest to me
  • Marketing agencies in (city)

Additionally, include the search keywords; “near me” “closest to me” and “city”, that work with SEO to improve your chances of being found online.

How Can an Internet Marketing Agency Help With Your SEO?
Hiring a digital marketing agency can help you implement techniques for your company, whether big or small. Online agencies have the manpower and tools to perform all their tasks efficiently. They provide:

Higher Search Rankings
Internet marketing experts help you build your website, build backlinks, and improve your online presence in search engine results. Online agencies use the latest tools, strategies, and trends to help you move up in search engine results to get noticed by the right audience.

Quality Website Traffic
Digital agencies specializing in SEO highlight relevant information of your business to attract higher ranking on various search engines. Nearly 80% of users ignore paid ads in search results, customers trust organic traffic and this tactic allows your business to see more organic search traffic. 

Measurable Results
Hiring online marketing agencies gives you a clear insight into how much your spending and your ROI (return on investment). SEO specialists break down the data regarding the results of your campaign.

We’ll show you information such as increased search engine options, traffic, leads, and conversion.

Improve Your Reputation
SEO experts not only help improve your ranking but also your reputation. When your presence has improved through search engine optimization, ranking companies such as; Yelp, Facebook, and Google are important for customers to help them choose you.  When we use our tools to manage our clients’ online reputation we also have the ability to use specific listing services based on your company’s vertical.  For example, Realtors would want to make sure their Zillow account is accurate and optimized whereas a contractor or restaurant may want Yelp.

Agencies specializing in SEO know how to create a positive online presence on these sites and how to keep the negatives minimal 

River Avenue Digital
Internet marketing agencies play a key role in small business marketing. If your business has a physical location, this is even more important. These agencies help you target your desired customers without spending too much.

Good search engine optimization and reputation monitoring will differentiate your business from the rest. Reach out to us for a free consultation.

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