The average Facebook user spends about 50 minutes every day on the platform.

Are you making the most of your social media channels? Are you harnessing the true power of your Facebook page? If not, it’s time to turn to Facebook ads.

Discover how to post ads on Facebook and make the most of your digital footprint.

Advertising on Facebook

Facebook has grown from an insignificant social media platform to an advertising giant. Today, businesses can grow their digital footprint via Facebook advertising. Their advertising platform allows you to create campaigns or boost posts.

Before we go into how to post ads on Facebook, it’s important to be aware of, especially for a realtor, that Facebook has strict policies to prevent discrimination.

Their policy states: “Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.”

The policy was put in place to prohibit advertisers from using targeting and audience groups unfairly for ads about housing, employment, and credit.

How to Post Ads on Facebook

Businesses can advertise on Facebook in a number of ways. Choose to boost a post, create a campaign, and don’t forget to include Instagram.

Boosting Posts
Boosting posts is an excellent way to gain more visibility on a particular post and increase your likes.

To boost a post on Facebook, click the “Boost Post” button in the bottom right-hand corner of the post. Once selected, choose your Instagram page if applicable, choose an audience, set your budget and determine how long you’d like your ad to run.

Creating a Campaign
To create a campaign, the first thing you need to do is choose an objective.

You can choose from:


  • Brand Awareness
  • Local Awareness
  • Reach


  • Traffic
  • Engagement
    • Post Engagement
    • Page Likes
    • Event Responses & Offer Claims
  • App Installs
  • Video Views
  • Lead Generation


  • Conversions
  • Product Catalogue Sales
  • Store Visits

Name your campaign, click Continue and begin choosing your audience.

Under audience choose between locations, gender, languages, interests. Next, you can choose your budget and schedule your dates.

Now comes the fun part! Choose an image or video, create engaging, creative content to capture attention. Include a link and a call-to-action button.

Call-to-action buttons include Apply Now, Book Now, Contact Us, Download, Learn More and Save. Others are Sell Now, Shop Now, Sign Up, Watch More, Get Directions, Call Now, and Message Now.

Click Place Order when you’re ready to go, and your campaign will be placed in review!

Advertising on Instagram

Since Facebook’s Instagram acquisition, advertisers have been reaping the benefits. Grow your audience on Instagram with eye-catching visual advertisements.

Whether you choose to create a campaign or boost an ad, there should be a toggle to choose your business page’s associated Instagram account. Once selected, your budget will include Instagram in the ad’s rotation.

Reach New Digital Heights with Facebook Ads

Now that you know how to post ads on Facebook, you can put your new knowledge into practice.

Feeling a little out of your depth? Put your marketing success in the hands of proven professionals. River Avenue Digital has helped local businesses in Pennsylvania harness the power of their social media and take their digital footprint to the next level.

Check out our social media packages, fill out our contact form, and discover how we can help you find success with Facebook advertising and beyond.