Why Your Small Business Needs Content Marketing

business content marketing River Avenue Digital

If you’re looking for targeted online traffic with prospects who are ready to take action, content marketing is the way to do it. It’s the hottest way to promote small businesses today.

Are you taking advantage of content marketing for driving high-quality leads and conversions to your small business?

Recent statistics from NewCred Insights say that 84.4 percent of companies use digital content in their marketing campaigns.

Don’t miss any time developing a content marketing strategy to build brand awareness, attract potential customers and help them through their buyer’s journey.

Read more about why your small business needs content marketing.

Benefits of Content Marketing

Content marketing for small business gives you a complete digital marketing strategy to carry your leads through the sales funnel.

You’ll see the following benefits of content marketing when you start publishing content:

Builds Brand Trust

Content marketing builds brand trust by providing valuable information to your target audience. Creating credible, informative content is the fastest way to strengthen brand awareness and trust.

Focus on showing your audience how your brand can solve their problems and make their lives better. Millions of people search online every day looking for inspiration, information, and help.

Attracts High-Quality Leads

Relevant content drives lead to your door. When you provide content that focuses on the needs of your audience, you attract quality leads who need your products and services.
Whether you publish emails, newsletters, or website content, as long as your content appeals to your readers, you’ll generate leads.

Builds Relationships

As you engage your audience and make emotional connections with them with your storytelling, you’ll develop trusting relationships. This humanizes your brand.

Content that appeals to your audiences’ emotions shows your authenticity. It draws them into your story. This builds trust and involvement with your brand.

Readers Share Your Content

When you publish content that resonates with your audience, they’ll share it with others. Your readers actually grow your business for you.

By sharing your content on social media or email, they increase your brand exposure, which generates more leads.

Increases Page Ranking

A big part of content marketing is optimizing your content for SEO. Research the best ways to optimize your website, blog and social media content for search queries and your target audience will find your content.

Balancing your relevant keyword phrases within your content will raise your spot in search engine results pages (SERPs).

Strengthens Your Online Presence

Your online presence is essential for increasing your profits and staying competitive in your industry.

As long as you create ongoing quality content for your target audience, your web presence will grow. Remember, your audience wants fresh, informative content so it’s important that you give it to them.

This not only strengthens your online presence, but it also builds your authority.

It’s Never too Late

It’s never too late to start reaping the benefits of content marketing. There’s a massive opportunity for content marketing for small businesses.

As long as you’re willing to find ways to align your products and services with engaging videos and other relevant content, you’ll see your business grow with better leads and more sales.

Contact us to find out how to get started with your content marketing campaign.

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Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.