No matter what you’re selling or who you’re trying to sell it to, you know that branding matters.
However, especially if you’re a newer company, it can sometimes be tough to know what to think about when building your digital presence.
In this post, we’ll tell you the main things you need to take into consideration when creating your online branding strategy.
Consistency is Key
Remember that the main goal of online branding — especially in the beginning of the process — is to create a digital footprint.
However, the more social media platforms you create, blog posts you write, and online journals you contribute to?
The more likely it is that your brand message begins to get a little bit muddled.
This is why consistency is incredibly important when building your brand authority. Often, the best way to do this is through the use of visual cues, like pictures, fonts, and most of all, your logo.
Always ensure that you use the same profile picture (preferably, your logo) on all your social media accounts.
Have a designer create a bespoke font for your brand, and use it whenever you can when writing on your blog, your social media pages, or your website in general.
Finally, even the language you use to write can help build brand recognition. Create a few key catchphrases and tone that you can match everywhere you write.
Conduct the Right Research
In order to get your digital presence off on the right foot, you need to make sure you’re doing three main levels of research.
The first is to get to know how your target market behaves online. Figure out when they’re most likely to open an email or access your website. Understand the types of content — for example, video or blog post? — that they’re most likely to engage with.
Know which social media platforms they like the best, their gender and age range, and the hashtags they browse through on social media. This allows you to create digital branding you know is in line with their needs.
Next, research your competitors. You need to differentiate your online branding strategy from their own. You also need to ensure you’re targeting a different niche market than them — especially since you’re just starting out.
Finally, consider working with a professional digital marketing agency to ensure that your digital branding strategy takes SEO and ranking factors into consideration. Even the best brand-building techniques won’t matter if your page isn’t getting high rankings from Google and other search engines.
Need Professional Online Branding Services and Advice?
While we hope that this post has helped you to better understand how to improve your online branding strategy, we know that you sometimes don’t have the time to do it alone.
Get in touch with us today to learn more about how we can conduct a free website and SEO audit for your business.
From helping you to create powerful email campaigns to improving your data visualization techniques and assisting with social media management, we have the tools you need to rank higher and increase your conversions.
Let’s get started on that now.