According to Google, it bases local results on distance, prominence, and relevance.
This is where your Google Business profile comes in handy.
Typically, local search results are great. But, your Google My Business (GMB) profile is more prominent. This is why it’s increasingly important to optimize your GMB listing to make the most out of it.
Using GMB is a location-based strategy that yields long-term local SEO benefits. With local searches, map results usually come first. According to experts, first search results usually pulls in over 30 percent of all traffic.
Let’s explore more on how you can capitalize on your GMB profiles.
Improve Your Information
You’re already using GMB, but you can’t find your business with relevant searches in your area. This means something is wrong, and incomplete data is usually the main culprit.
First, you want to ensure your data is up to date. This way, you’ll boost your ranking and presence on Google Search and Maps. Be sure you have entered all the information GMB needs.
This allows customers to know what you do, where you are, and your hours of operation. Business category, phone number, business description, and physical address are some of the essential details.
Keep your Google business hours accurate during special events and holidays. This helps customers to be certain that you’ll be open when they come to your location. Also, remember to verify your information to increase your chances of appearing on Google Maps and Search.
Manage Reviews
Most customers rely on reviews to make purchasing decisions. Studies have also shown that up to 84 percent of consumers trust online reviews as much as friends.
For that reason, the way you handle your GMB reviews really matters. Like any business, you can’t expect to get positive reviews all through.
Negative reviews can also offer a great opportunity to learn your mistakes and improve customer service. Responding to each review means you value your customers. Make sure each response is personalized to cultivate better relationships.
Positive reviews are what all businesses want. You can boost them through quality customer service. Also, always encourage your customers to leave feedback.
Leverage Photos
Photos are powerful visual elements in the online marketing sphere. Your Google Business profile is no exception.
Take quality photos of your goods and services and add them to your listings. This works great for restaurants and hotels. Great photos are a way of telling a story about your business and services.
You can also encourage your customers to take and share photos when leaving reviews. Ideally, photos show potential customers that your business offers what they’re searching for.
Google Business Profile – Final Thoughts
Google Maps optimization and listings are essential for businesses that want to attract local customers. With these tips, it’s possible to make the most out of your GMP profile and increase your business traffic.