Find Your Superhero: How to Choose a Marketing Agency

conference marketing agency River Avenue Digital

Finding the right marketing agency for your business may feel like you need a superhero to knock down all the obstacles you find along the way.

The guide below provides you with a good place to start in finding the perfect marketing agency superhero to meet your company’s needs.

Digital Marketing

Developing a marketing strategy can include using well-known social media websites, like Pinterest. Another marketing strategy for the same company may use its big brand name customers as one of its greatest assets. Finding who can deliver your marketing message the best is not easy.

Digital marketing used to be considered the wave of the future but now it’s here to say. There are eight common categories.

Digital Marketing’s Eight Common Categories

The most common digital marketing categories help you develop, grow, and strengthen your business. These categories are:

  1. Increase sales – growth
  2. Targets your best prospects – leads
  3. Gives a better return on your investments – profit
  4. Gets you in front of your preferred customer base – reach
  5. Ability to sell to your existing customers – sometimes called the cross-sell
  6. Goes after geographic or new customers – new markets
  7. Spend less money but get more done – efficiency
  8. Customer service gets better every time it’s used – retention

You can take your digital marketing campaign and integrate it with your business strategy to find the most effective outcomes.

Marketing Agency

Before you can find the best marketing agency for your company, you need to know your business needs. Almost as important as knowing your business needs is being able to explain them clearly to your agency.

Being clear about goals and objectives for a company is one of the hardest things to achieve. The only thing almost everyone in a company will agree on is they want the marketing agency to help increase their business revenue. The best marketing agencies will put together a plan that uses some of the following marketing tools to help your business grow.

Helpful Tools Marketing Agencies Use for Customer Success

Most of the tools used in marketing agencies include services in:

  • Search Engine Optimization (SEO)
  • Content writing and marketing
  • Online marketing and advertising
  • Website design and development
  • Dashboard analytic development
  • Data visualization
  • Email marketing and sales
  • Social Media Presence and Management, and more

Different marketing agencies will offer a different mix of the above services. You need to find an agency that can offer the most effective combination for your business.

The Evolution of Marketing Agencies

If you’re looking to make your business competitive in an increasingly digital world, you’ll need an innovative digital marketing agency. A marketing agency that can wield the right tools to help you to grow your business.

Then you will have found your superhero marketing agency. Reach out to us today. Your business deserves unique marketing that meets your goals and helps you take your business to the next level.

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Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.