Social Media Marketing for Small Businesses: The Quick Version

social media marketing

River Avenue Digital was invited to present the benefits of social media for small businesses at a recent networking event. Leaving your audience with a takeaway is important, so we developed a handout that each small business owner was able to take home as a reference guide. 

Some of the content from the one-pages is bulleted below. Enjoy!

Why should I invest my time in social media?

Social increases brand loyalty

  • 57% of people are more likely to buy from a brand that they follow on social. Sprout Social

Social: Where your prospects are

  • Nearly 8 out of 10 Americans use social media. Pew Research Center

Social is the new word of mouth

  • Social media is starting to catch up with search engines for discovery. Hootsuite

Motivating Statistics:

  • The average person spends nearly two hours on social media every day (that’s 5 years and 4 months spent over a lifetime). @Mediakix
  • 81% of millennials check Twitter at least once per day. Pew Research Center
  • Facebook is the most widely used social platform, with 79% of US internet users. Pew Research Center
  • LinkedIn boasts more than 450 million user profiles. LinkedIn
  • Almost 80% of time spent on social media platforms happens on mobile. Marketingland
  • Visual content is more than 40x more likely to get shared on social media than other types. HubSpot
  • There are more than 50M small businesses using FB Pages to connect with their customers. Facebook
  • More than 500M hours of video are watched on YouTube daily. YouTube

Top 15 Social Media Tips for Small Businesses:

  1. Determine which platforms you should be on.
  2. Develop a consistent name across all social platforms you manage.
  3. Add follow buttons to your website.
  4. What are your competitors doing? What are the big brands doing?
  5. Use a scheduler like Buffer, Hootsuite, or Zoho to create efficiencies.
  6. Post (at least) daily on each platform.
  7. Be human and relatable.
  8. Let the data direct you.
  9. Make your posts look professional. Credibility is important.
  10. Interact with followers.
  11. Facebook ???? Facebook.
  12. Use the 80/20 rule.
  13. Maximize reach by posting at the right time on the right platform.
  14. Mix your content. Polls, questions, images, video, etc. (brand images & video)
  15. Spend time on your profile and link to your site.

Don’t hesitate to reach out for your complimentary digital marketing assessment. Contact us today.

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Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.