Social Media Marketing for Small Businesses: The Quick Version

River Avenue Digital was invited to present the benefits of social media for small businesses at a recent networking event. Leaving your audience with a takeaway is important, so we developed a handout that each small business owner was able to take home as a reference guide. 

Some of the content from the one-pages is bulleted below. Enjoy!

Why should I invest my time in social media?

Social increases brand loyalty

• 57% of people are more likely to buy from a brand that they follow on social. Sprout Social

Social: Where your prospects are

• Nearly 8 out of 10 Americans use social media. Pew Research Center

Social is the new word of mouth

• Social media is starting to catch up with search engines for discovery. Hootsuite

Motivating Statistics:

• The average person spends nearly two hours on social media every day (that’s 5 years and 4 months spent over a lifetime). @Mediakix
• 81% of millennials check Twitter at least once per day. Pew Research Center
• Facebook is the most widely used social platform, with 79% of US internet users. Pew Research Center
• LinkedIn boasts more than 450 million user profiles. LinkedIn
• Almost 80% of time spent on social media platforms happens on mobile. Marketingland
• Visual content is more than 40x more likely to get shared on social media than other types. HubSpot
• There are more than 50M small businesses using FB Pages to connect with their customers. Facebook
• More than 500M hours of video are watched on YouTube daily. YouTube

Top 15 Social Media Tips for Small Businesses:

1. Determine which platforms you should be on.
2. Develop a consistent name across all social platforms you manage.
3. Add follow buttons to your website.
4. What are your competitors doing? What are the big brands doing?
5. Use a scheduler like Buffer, Hootsuite, or Zoho to create efficiencies.
6. Post (at least) daily on each platform.
7. Be human and relatable.
8. Let the data direct you.
9. Make your posts look professional. Credibility is important.
10. Interact with followers.
11. Facebook ???? Facebook.
12. Use the 80/20 rule.
13. Maximize reach by posting at the right time on the right platform.
14. Mix your content. Polls, questions, images, video, etc. (brand images & video)
15. Spend time on your profile and link to your site.

Don’t hesitate to reach out for your complimentary digital marketing assessment. Contact us today.