According to Hootsuite, approximately 250 million people use Pinterest every month. That’s 23.5 percent of the U.S. population.
Using Pinterest, you can reach out to a new audience of potential customers with fun, creative content. Through engaging content, you can expand your reach and grow your brand online with shoppers looking for what you’re selling. Put a pin in these 11 tips for developing a strong Pinterest marketing strategy.
1. Title Boards with Keywords
Optimizing your website content with strong, relevant keywords can help people find your business online. Thankfully, you can develop a Pinterest marketing strategy to accomplish the same goal.
To start, determine which keywords your customers are searching for. You can use online tools such as Google Keyword Planner, Google Trends, or Google Analytics to develop a list.
Then, start creating content that reflects these keywords.
Don’t forget to include your keyword within the title to let people know the content matches their search.
You can also add the keyword to descriptions. Using keyword-friendly captions will help search engines and your customers find the content they’re searching for.
Pinterest is also more likely to recommend your boards when they’re organized by categories.
Making it easy for people to find your content can help you attract new customers to your business.
2. Create Vertical Images
Long, narrow images can help you take up the maximum amount of available visual space.
By maximizing your visual real estate, you can make it easier for people to notice your content.
As part of your Pinterest marketing strategy, you should make sure your blog post images are pinnable, too.
That way, your blog strategy supports your Pinterest marketing.
3. Link It Back
When creating pins, you have two opportunities to add links: the description and the pin source.
These are two great spots where you can link back to your website.
Sending Pinners back to your website can help increase web traffic and potential leads. Then, you can convert those leads into sales.
Linking one piece of content to your website can also show pinners your company’s full value.
As a result, pinners recognize your company is available to help solve their problems and address their needs.
4. Share on Social
Don’t leave your boards hanging! Instead, you can tweet a pin and share it with your Twitter followers. You can share your boards on other social media networks, too.
That way, you’re leveraging your followers on multiple platforms and getting more people to engage in your content.
As an added bonus, people might retweet or share your posts. Then you’re reaching more people and staying social.
5. Create Original Content
According to this report, 98 percent of Pinners try the new ideas they find on Pinterest.
Use original content to take advantage of this opportunity. Mix it up with different types of content, too, including infographics, blog posts, witty memes, and videos.
That way, people see the unique value you have to offer. Then, they’ll return for more in the future. The more valuable your content, the better your brand credibility as well.
6. Watermark It
Once you’ve created your content, consider adding a watermark.
This helps in case your links get lost or break. That way, pinners can still recognize where the content came from so they can Google your company and still find their way back to you.
This can help you boost brand awareness too.
7. Use Promoted Pins
You can also promote pins as part of your Pinterest marketing strategy. This allows you to target specific audiences.
This strategy allows you to pay by engagement on your pins or website visits. You can choose the strategy that best aligns with your business goals to help your business grow.
8. Get the Pin It Button
As an effective digital marketing channel, social media platforms like Pinterest can help you connect with and create a community of followers.
Encouraging social sharing can help you gain access to their community.
To make it easier for people to share your content, add a pin-it button to your website. Then, your website visitors can pin your blog posts to their own board with just a click of a button.
This can help you gain access to a new audience of followers and potential customers.
9. Create Collaborative Boards
If you’re trying to reach a broader audience as part of your Pinterest marketing strategy, try a collaborative board.
These boards allow you to build your audience so more people see your pins. However, it’s important to choose these boards carefully. All the pins on these boards will show on your Pinterest presence as well.
This is also a great opportunity to use influencers. Find people in your industry your followers already like and trust. You can also re-pin influencer pins to your board to build engagement.
10. Track It
Once you have those pins up, track your progress. You can use Pinterest Analytics to determine engagement. That way, you can note what people are clicking on and liking.
Then, you can repin these more popular posts to further refine your Pinterest marketing strategy.
11. Get Creative
Pinterest is a fun, eye-catching platform. Don’t feel the need to stick to one type of content.
Instead, mix it up and get creative.
Try posting contests and funny posts. These can help boost engagement and encourage re-pins. You can get people within your company to pin posts as well.
This adds variety to your social media strategy. Now that’s how to use Pinterest for business growth!
Pin These 11 Tips for a Strong Pinterest Marketing Strategy
Pin it to win it! With these 11 tips, you can develop a strong Pinterest marketing strategy in no time that allows you to attract new followers, expand your reach, and start gaining more leads. Then you can convert those leads into sales to keep your business growing strong!
Discover more digital marketing strategies for winning business growth by exploring our services.