How to Optimize Your Small Business Website for Local SEO

optimize business local SEO River Avenue Digital

According to research, 97% of consumers use the internet to search for local businesses.

This stat shows that local SEO is a crucial marketing strategy for location-based businesses. When people are googling for services and products in their area – guess who you want showing up as the #1 result?

Your business of course!

To get to this point, however, you will need to put in some SEO legwork. And specialized SEO work at that.

The good news is that implementing local search SEO is not all that hard if you know what to do. Want to find out some of the top strategies for optimizing your local SEO?

Read on!

Get Onto Google My Business

Market share data shows that Google takes the lion’s share of searches with a whopping 92% share of the market. Because of this one of the smartest things you can do is get onto Google My Business.

To start all you have to do is register and claim your business listing. Then utilize as many fields as possible to fill out the content that you want to be displayed for your business. Be sure to utilize primary and LSI keywords pertaining to your business. This will help to get you into what is known as Google’s Local Pack.

Create a Facebook Business Page

If you do not have a Facebook page for your business, now is the time to create one. Even if you do not post regularly on the page, just the fact that you have one pointing to your website is a plus in Google’s eyes.

Create Different Pages for Different Locations and Services

Do you have a few services, products, or locations? If so, a best practice for local SEO optimization is to list each product or service and its applicable location on a different page on your website.

This lets the search engines know that your services and or products are truly local to the area where they are offered as per your website. Also, most people search for singular products or services, not multiple ones in one search term. Because of this, having your services or products listed separately on individual pages will cater best to most searches.

This is a super easy local search engine optimization action that you can take in five minutes. If the physical address of your business is not on every page of your website, do yourself a favor and go and insert it into the footer of your site. This will display it to Google on every page and is great for local SEO.

Are You Ready to Nail Local SEO?

If you are running a physical business, local SEO could bring in loads of customers. And the great thing about local search engine optimization is that some of it you can implement without being a web code wiz. Such as these easy to implement strategies!

So, without further ado, go out and start slaying local SEO for your business.

If you are curious to know the local SEO standing of your business, you can use our free tool to find out.

And if you want to go pro with your local SEO then check out our local SEO optimization packages.

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Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.