About 50 percent of adults don’t recognize search engine ads. Not recognizing digital advertisements make users more open to learning more about the advertised products. Have you tried marketing your business online?
Maybe you’ve given digital marketing a try but, didn’t get the results you wanted. Your past experiences shouldn’t stop you from harnessing the power of online marketing to grow your business. Keep in mind that your success will depend on using the right digital marketing channels to advertise your services or products.
Don’t know where to start? Here are the top 4 online advertising channels you should give a try to take your business to the next level.
1. Business Website
Does your business have an online presence? It may come as a surprise but, about 45 percent of businesses don’t have a website. Are you one of these business owners?
If so, you should build a company website as soon as you can. Your website should be your main hub for everything marketing related. Consider optimizing your site for organic traffic and focus on sharing valuable content.
Aim to tell the story behind your products or services and why your customers should choose your business over your competitors.
2. Social Media
Social media platforms are becoming one of the top online advertising channels for businesses big and small. While keeping up with several social media pages may seem overwhelming. You may consider hiring a digital marketing firm to help you or do it yourself.
Consider creating social media pages for your business on the social media platforms you use. If you’re used to posting on Instagram, you can try using Instagram stories to connect with your followers.
This strategy is a great tool for professionals such as real estate agents, lawyers, restaurants, and even physicians. Showing some of the food served at your restaurant or customer testimonials to your followers can help you generate leads and create a community.
3. Email Marketing
Email marketing has been around for a long time. Yet, many businesses underestimate the power of this advertising channel. Experts have found that email marketing has an ROI of 3200 percent.
You may think it’s too complicated to send emails to your leads. But, today you can find tools that can help you automate your campaigns. Believe it or not, implementing the right email marketing campaign can take your business to the next level.
4. Pay Per Click Advertisement
Pay Per Click (PPC) advertisement is an online marketing channel where you bid to display your ads on sites to generate traffic to your website. You can place these ads on websites such as Google, Bing, and other popular outlets.
While this digital marketing method may be more complex for newbies to online marketing. You may consider hiring an online marketing expert or give it your best try by bidding on Google or Bing Ads.
The Bottom Line About Digital Marketing Channels
Not all digital marketing channels work for all businesses. It all depends on where you can find your audience. You should always aim to cater to your potential clients through your content and advertising channels.
Some online advertising channels such as your business website and social media pages are vital in today’s digital-driven market. While you may do it yourself, it’s recommended to hire an expert to obtain the best results.
Want to learn if you’re using the right online marketing channels? We can help. Contact us to schedule your free digital audit today.