Is It Time to Hire a Fractional CMO?

Whether you’re building your brand, looking for ways to quickly scale, restrategizing post-pandemic, or seeking fresh ideas without a lofty price tag, our fractional CMO services can help solve your problem.

What will a fractional Chief Marketing Officer do for your company? The same things as a full-time Chief Marketing Officer! Only you don’t have to deal with finding and hiring a highly paid individual. 

A fractional CMO is a member of your team who manages marketing projects—this might include a new website, advertising campaign, content marketing or SEO. The FCMO also helps you create a marketing budget, manage risks, and serves as your trusted marketing advisor. The FCMO utilizes their expertise to establish measurable goals and a plan with detailed steps for achieving them.

You should consider a fractional CMO if your organization has implemented or is looking to implement the following steps and strategies:

Cut Back on Costs and Get the Most Out of Your Budget

According to Glassdoor, the national average salary for a chief marketing officer is $169,744. When planning your budget, the general rule of thumb is that your marketing budget should be five to 12 percent of your total revenue. If a company brings in $5M in annual revenue, they should expect to invest between $250,000 and $600,000 in marketing annually. 

By spending a fraction of the cost of a full-time CMO, you’ll free up money to reinvest in your marketing efforts. We recommend investing this money in top-notch resources and campaigns so your FCMO can deliver a more significant return on investment.

Increase Productivity

A small business is a well-oiled machine that usually consists of a skeleton crew of individuals working behind the scenes. When you hire an FCMO, you are also giving your employees a better chance at success—whether that means providing better direction to the rest of your marketing team or giving time back to your sales team, who may have been jumping in on marketing tasks to get the collateral they needed.

Across your organization, employees can focus on doing what they do best and leave the marketing work to the professionals. 

Unify Your Marketing

If your business is lacking a consistent message, it might be because you lack a brand guide and effective marketing materials. When they don’t have the materials they need, sales teams create their own flyers and proposals. Suddenly your brand standards and guidelines become the Wild West and things quickly get out of hand. 

Your fractional CMO can help you develop a process for creating consistent collateral across your organization. They can also help you establish a unified look, feel, and tone for your brand, as well as work with your sales team to create a strategy for attracting new customers. 

You’re at a Stand-Still

Business is slowing down, you seem to be getting less customer engagement, and you feel like your new ideas sound a lot like your old ones. It may be time to bring in a fresh new perspective.

With a fractional CMO, you get a third-party perspective that’s based on years of experience and actual observed trends in the market. Since a fractional CMO generally works with multiple organizations, you benefit from insights that come from all industries and businesses. 

You’re Afraid of Commitment

Are you being held back by the fear of hiring someone who won’t fully understand your vision?

With a fractional CMO, you’re likely only committing to around 90 days. This will give your marketing professional plenty of time to understand your vision and brand, review old tactics and techniques, and implement new ones for you to monitor and check. 

By the end of the 90 days, you’ll be ready for a longer-term commitment! 

Overall, hiring a fractional CMO can solve many marketing problems small businesses encounter. If you’re ready to take your marketing to the next level, reach out to us today and let’s talk! 

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Sal
Graci

Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.