Did you know that 95% of Gen Xers expect companies to have a significant Facebook presence? And this is just one example. Social media is a crucial part of any business’ marketing efforts in 2019, and lawyers are included.
Many attorneys, however, are still a little unsure if social media is worth their time and effort. The truth is it’s totally worth it.
Here are some of the biggest reasons that a lawyer should be using social media. Check them out below.
Promote Your Firm
First and foremost, social media can be used to promote your firm. In today’s crowded media marketplace, there are all kinds of places you can pay to get the word out about your company.
Social media can be free if you choose to use it organically or relatively inexpensive if you go the paid route. And it can help you gain new clients.
This could be done by guiding people to landing pages on your site where they can fill out a form or call in for a free consultation. Social media can truly be a massive lead generation tool for you.
Establish Thought Leadership as a Lawyer
Social media can also help you establish thought leadership in the legal industry. By sharing noteworthy information via social media, you can establish yourself as a leader in the space.
When you produce great content on your website or blog, share it on your social channels. This will help attract new clients as well as improve your brand perception in the eyes of your competitors and the media.
Improve Your SEO
Search engine optimization, otherwise known as SEO, is the process of getting your webpages to rank higher in Google search results.
Why does this matter? It’s simple. The top 2 results on any given search receive 51% of the clicks on average.
You want to rank well. And sharing content on social media that generates traffic to your site is a great way to show Google that your content is valuable to your target audience.
Want help with your social media presence? Contact our team today.
Improve Your Brand Awareness
Last but not least, social media is important for lawyers because it can help improve your brand awareness.
Basically, brand awareness is making sure that people think of your company when they think of your industry. For example, if someone is going through a divorce and is in need of a reliable lawyer in their area, you want to be top of mind so they’re more likely to contact you.
Social media is a great way to grow this awareness.
Final Thoughts on Lawyer Social Media
Now that you’ve read through these benefits, create your accounts, and start posting. Want to learn more or interested in professional assistance? Reach out to our team of experts at any time.