5 Key Ways Local SEO Experts Can Help

Local SEO gets confusing for most of us, which is why many businesses leave it in the hands of local SEO experts.

If your business relies on local traffic, local search optimization is vital to your success. Here are five ways local SEO services can help your company thrive.

1. Online Directories

Gone are the days of looking up local businesses in the Yellow Pages.

Even the way word-of-mouth recommendations spread has changed. Did you know that 88% of people trust online reviews as much as a personal recommendation?

This is one reason why it’s vital to get your business listed in all the major online directories. This might include Yelp, Google+, Angie’s List, and Citysearch.

2. Mobile Optimization

Here’s another statistic to consider: 55% of mobile conversions occur in less than an hour!

This means you have a narrow window to make that sale at the time the customer is looking for your product or service. The question is: Will they find your local business when they search for it?

Local SEO experts will ensure that your business ranks high in search results. This greatly improves your chances of making conversions.

3. Schema Markup

If you’ve never heard of a schema markup, don’t worry. It’s one of the most closely guarded secrets in digital advertising.

In simple terms, schema markup is a specific tag attached to your business website’s code. It might also include schema “snippets” like business hours or images. Each of these tags works to improve your site’s local SEO.

Most business owners don’t know how to add these tags themselves–if they even know the tags exist. This is where local SEO experts can give you a leg up on the competition.

4. Managing Reviews

How regularly do you read and respond to your reviews?

As we touched on earlier, your online reputation will make or break your business. Customers who see honest reviews about your product or service are much more likely to buy from you.

It takes a lot of effort to get reviews in the first place. It takes more time to respond to them across various sites where your business is listed. This is one more task best left to the experts.

​A final way local SEO services can help you is by building backlinks.

As the name suggests, backlinks are links back to your business website from a different (reputable site). Google favors businesses that have built a good network of backlinks.

Every backlink you get is like a digital thumbs-up. The more you have, the more Google will reward you with higher rankings.

Call the Local SEO Experts Today

As you can see, there’s a lot that goes into local search optimization.

How does local SEO work? The good news is you don’t have to spend your valuable time figuring it out.

By hiring local SEO experts to manage your online strategy, you’ll have more time to do what you do best-run your business.

Click here to learn more about our services or request a free website audit.

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Sal
Graci

Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.