Local SEO gets confusing for most of us, which is why many businesses leave it in the hands of local SEO experts.
If your business relies on local traffic, local search optimization is vital to your success. Here are five ways local SEO services can help your company thrive.
1. Online Directories
Gone are the days of looking up local businesses in the Yellow Pages.
Even the way word-of-mouth recommendations spread has changed. Did you know that 88% of people trust online reviews as much as a personal recommendation?
This is one reason why it’s vital to get your business listed in all the major online directories. This might include Yelp, Google+, Angie’s List, and Citysearch.
2. Mobile Optimization
Here’s another statistic to consider: 55% of mobile conversions occur in less than an hour!
This means you have a narrow window to make that sale at the time the customer is looking for your product or service. The question is: Will they find your local business when they search for it?
Local SEO experts will ensure that your business ranks high in search results. This greatly improves your chances of making conversions.
3. Schema Markup
If you’ve never heard of a schema markup, don’t worry. It’s one of the most closely guarded secrets in digital advertising.
In simple terms, schema markup is a specific tag attached to your business website’s code. It might also include schema “snippets” like business hours or images. Each of these tags works to improve your site’s local SEO.
Most business owners don’t know how to add these tags themselves–if they even know the tags exist. This is where local SEO experts can give you a leg up on the competition.
4. Managing Reviews
How regularly do you read and respond to your reviews?
As we touched on earlier, your online reputation will make or break your business. Customers who see honest reviews about your product or service are much more likely to buy from you.
It takes a lot of effort to get reviews in the first place. It takes more time to respond to them across various sites where your business is listed. This is one more task best left to the experts.
5. Building Backlinks
As the name suggests, backlinks are links back to your business website from a different (reputable site). Google favors businesses that have built a good network of backlinks.
Every backlink you get is like a digital thumbs-up. The more you have, the more Google will reward you with higher rankings.
Call the Local SEO Experts Today
As you can see, there’s a lot that goes into local search optimization.
How does local SEO work? The good news is you don’t have to spend your valuable time figuring it out.