Tell Your Unique Story.
Differentiate Your Brand.
Add Value to Your Clients.
Professionalize Your Marketing.
Delivering RAD Marketing.

Be someone's shot of whiskey rather than everyone's cup of tea.

RAD Marketing Services, Leading With Digital

Be someone's shot of whiskey rather than everyone's cup of tea.

We are River Avenue Digital (or RAD). Our business is marketing for small businesses. We do it with creativity and style to make businesses stand out and get the right customers. From defining your brand to creating and managing your social media, we are a full-service marketing agency that leads with digital with experts who are excited to become your trusted digital marketing partners.

Strategic Digital Marketing River Avenue Digital

Digital Marketing

A strategic approach to digital marketing to tell your story and create customer engagement.

Content Marketing River Avenue Digital

Content Marketing

Using content for search engine optimization, awareness, education, and influence to tell your story.

Social Media Marketing

Create and implement effective social media content that aligns your messages with your audiences.

Digital Advertising

Paid social ads, google ads, paid search, and digital advertising campaigns that create results.

Fractional CMO Services

RAD Fractional CMO services offers c-level marketing. We handpick an executive from our team of carefully vetted marketing experts to become your partner. Our fractional CMO services offer support, strategy, and leadership. We bring a level of expertise into your company without the need to hire a c-level expert as a full-time employee. This service is great for companies that want to improve or expand the marketing team for business growth.

RAD Client Portfolio

Our clients are true partners and we are proud of their success. Over time, we helped these businesses grow, evolve, and increase revenue. Learn more about our work and how we helped small and mid-sized businesses grow and succeed through strategic digital marketing planning and execution.

Contact Us: River Avenue Digital

Want to Work with a Top-Rated Marketing Agency?

Then work with us. We enjoy working with small and mid-sized businesses, and thanks to technology, we can work with any company, anywhere. So reach out if you want to chat learn more about how we can take your marketing to the next level and make your business RAD.


River Avenue Digital Awards


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.