Taste the Rainbow: 4 Colors You Should be Using in Your Restaurant Marketing

restaurant food marketing River Avenue Digital

People love color. In fact, they love the many shades and hues so much that just the sight of them can influence whether people buy or sell from a business, can affect your company brand, and your overall image.

If people aren’t walking into your business, there’s a good chance that your colors are to blame.

Yes, it does sound a little far-fetched, but you won’t believe how businesses have been affected just because of the colors they use to represent them. If you aren’t careful, you could lose thousands or even millions of dollars just because of this.

That being said, here are a few colors you can use for your restaurant marketing that’ll influence the people to make their next buy at your business.

4 Colors to Use for Your Restaurant

MarketingUse some of these colors to help turn your business look into one the people can’t get enough of.

1) White

White is a good go-to color for those just starting out with color-matching. It can fit any room and accent any atmosphere, and it does it all without being too loud or too soft in the environment.
White is great to mix and match with basically any other color you want to add, being able to both accent other hues and be the star of the show. Just be careful not to have an entirely white room or you’ll look like you run a hospital.

2) Yellow

Yellow is a very cute and vibrant color, giving off a warm appearance. This will be great for restaurants, as research has shown it can increase the appetite of people in the presence of the color.
Simple shades of yellow on the walls or yellow chairs at the tables can really help make customers feel at ease and help your restaurant bloom.

3) Red

Have you ever wondered why businesses like McDonald’s and Advance Auto Parts use red in their brand? It’s to symbolize the speed that the company offers its customers.

Red stands for many things, but in the business world, it has been synonymous with speed for decades. Companies love to use it to show their customers they offer good service and fast.

If speed is what your business is about, like with fast food, red is the way to go.

4) Green

Is your business big on being clean? Do you want to show that your products are fresh? If so, green is the best color to portray that.

Green is the color of the earth. When we see green, we think of things that are healthy, natural, clean, and fresh. Why else do you think we use phrases like “green energy” or “greenhouses”?

This color is best for those who wish to give off a calm vibe that tells the customers their products are the cleanest, healthiest things on the planet. Trust us, the tree huggers will thank you.

Revamp Your Business

You know what you need to do to promote your restaurant marketing. Now you just need to find out who to go to in order to make things happen.

Luckily for you, that’s where we can help.

Our company is determined to help you get the branding and status that you deserve. We offer branding services, content marketing, digital advertising, social media builds, web design, and so much more.

Ready to work? Reach out to us so we can get started on making your brand a success. We look forward to working with you.

You might also enjoy



Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.