When it comes to business marketing, there’s one trend every company should get behind: As of 2017, 48% of U.S. companies planned to increase their email marketing spending.
That’s right – email is alive and well. And email drip campaigns are tremendous for improving sales and enhancing customer loyalty. But where do you start?
Here are five email campaign ideas that will help you grow your business fast!
What is an Email Drip Campaign?
An email drip campaign is a series of automated emails that are sent based on previous actions of a fan or on a specific timeline.
The beauty of these campaigns is you don’t have to manually write and send out each individual email. You send it to a list at a time and date you see fit.
Why this is important is it keeps your business and brand at the forefront of your audience’s minds. By continuously and consistently sending an email every few days to their inbox, customers get that little hit, a reminder that you’re here, giving value.
With that said, you need prompts to action so that you can get people on your email drip campaign. These tactics should do the trick!
1. Online Courses Through Email
Don’t make the mistake of neglecting your email drip campaigns. They need the utmost attention if you want to be successful with your business.
The first email campaign idea is to offer an online course, but send it to subscribers in the form of an email. This is a solid strategy because you basically get permission from the person to send them a string of emails. For a set amount of time, you get to be in their ears – er, inbox – consistently and constantly.
This consistent “drip” into their email keeps you at the forefront of their minds, which will help with sales in the long run.
With email courses, you can focus on a specific subject, providing tons of value to your subscribers, and turn them into optimized warm leads.
2. Curate Awesome Content in Your Welcome Email
The welcome email is the most important part of your drip autoresponder. This vital introduction sets the tone for all other emails you send during the campaign as well as after. So you have to give the right impression.
This means not using your welcome email as a landing page for your flagship product or service. Instead, take this opportunity to provide your new email relation with incredible value.
Give them a curated bundle of your previous free content, simply by writing an eye-catching intro and linking your best stuff.
3. Match Your Email Campaign with a Holiday
‘Tis the season to incorporate holidays into your email drip campaign.
If you don’t want to be subtle and ask for the sale on the outset, taking advantage of Christmas, Easter, Halloween, and other events are your ticket. Feature the amazing benefits of your products or services, tie them in with a holiday, be aggressive with your sales approach.
This will increase your conversion rate.
4. Have a Slick Cart Abandonment Email
Sometimes, people stop shopping…in the middle of shopping.
Gently nudge them back into buying mode with a reminder email. Not only encourage them to revisit the item but also offer discounts on those items when there’s a “sticking point.”
Keep the tone light and helpful, asking what more you can do to assist them in their online buying experience. This will establish trust and get you in their good graces (as well as their credit cards).
5. Include a “Workshop” and Other Useful Leads
Engagement is key if you want to develop email subscribers through your drip campaign.
Use drip emails as reminders for free incentives, such as workshops or an exclusive video. Tone is big here, as you want to convey the excitement of the event. Then, when you have them on the edge of their seat, anticipating your free value, you can include your sales pitch within the content.
Of course, keep subscribers in the loop when new product launches or company community events occur to engage them as “part of the group.”
Use These Email Campaign Ideas to Up Your Marketing Game
Your main goal as a business is to create as many loyal fans as possible. The best way to do this in 2018 is by using these email campaign ideas, implementing them into your marketing strategy. When the emails get sent out, you can rest assured that there will be a response you’re going to like.
If you’re looking for more assistance with your digital marketing, look no further: Check out our Digital Starter Kit.