Email marketing is one of the most effective forms of marketing available. In fact, 81 percent of small business owners rely on email marketing as their primary form of customer acquisition.
Seeing as there are 3.7 billion email users worldwide, it’s no wonder email is relied on so heavily as a marketing channel. But, in order to succeed at email marketing, you need to have a healthy list of email subscribers.
Getting more subscribers is easier than you think.
Check out this guide to learn how to get more email subscribers.
1. Characterize Your Potential Email Subscribers
In order to get more email subscribers, you need to know your audience well.
Therefore, you should develop a buyer persona for the client who might be interested in buying your services or products.
Here are some things that should be included in the buyer persona:
- Their work background
- Their challenges/pain points
- Where they go to for information (ie, Facebook, the internet)
- Marital status
- Where they live
For example, let’s say you sell protein bars. Your buyer persona for college athletes will be very different from your buyer persona for stay-at-home moms.
Knowing all of your different buyer personas will help you create targeted messages to attain more subscribers.
2. Add an Opt-In at the End of Your Articles
If someone reads your blog posts, it means they’re interested in what you have to say. If they make it to the end, it probably means that they’d like to hear more about what you’d have to say.
Therefore, a great place to add an email opt-in button is at the end of your blog posts.
And, don’t just add in an opt-in button on a few of your posts. Make sure every single one has this, as you never know which post is going to draw in your audience’s attention.
3. Make it As Easy as Possible to Enter an Email Address
If users have to hand over a bunch of information just to be added to your email subscription list, they’re probably not even going to bother signing up.
So, if you want more email subscribers, the only thing you should require from them is their email. That’s it.
In addition to making things easier by only requiring an email address, you should also minimize the number of clicks it takes to subscribe to an email list.
People should never have to hunt all over your site for an email sign up. Instead, make it easier for your customers by including an email sign up option on every page.
4. Give Them an Incentive
Offering your users some sort of incentive is one of the best ways to grow your email subscription list.
For example, when someone signs up for your emails, you could offer a discount code, a free product, or a trial subscription.
People have a hard time turning down free stuff or discounts, so offering incentives is a must.
How to Get More Email Subscribers: Are You Ready to Grow Your Subscription List?
Now that you know how to get more email subscribers, it’s time to put these tips into action.
And, once you’ve got your email marketing figured, it’s time to focus on content marketing. Check out this guide to learn why your small business needs content marketing.