Inbox Income: 4 Top Tips for How to Get More Email Subscribers

Email marketing is one of the most effective forms of marketing available. In fact, 81 percent of small business owners rely on email marketing as their primary form of customer acquisition.

Seeing as there are 3.7 billion email users worldwide, it’s no wonder email is relied on so heavily as a marketing channel. But, in order to succeed at email marketing, you need to have a healthy list of email subscribers.

Getting more subscribers is easier than you think.

Check out this guide to learn how to get more email subscribers.

1. Characterize Your Potential Email Subscribers

In order to get more email subscribers, you need to know your audience well.

Therefore, you should develop a buyer persona for the client who might be interested in buying your services or products.

Here are some things that should be included in the buyer persona:

  • Their work background
  • Their challenges/pain points
  • Where they go to for information (ie, Facebook, the internet)
  • Age
  • Marital status
  • Where they live

For example, let’s say you sell protein bars. Your buyer persona for college athletes will be very different from your buyer persona for stay-at-home moms.

Knowing all of your different buyer personas will help you create targeted messages to attain more subscribers.

2. Add an Opt-In at the End of Your Articles

If someone reads your blog posts, it means they’re interested in what you have to say. If they make it to the end, it probably means that they’d like to hear more about what you’d have to say.

Therefore, a great place to add an email opt-in button is at the end of your blog posts.

And, don’t just add in an opt-in button on a few of your posts. Make sure every single one has this, as you never know which post is going to draw in your audience’s attention.

3. Make it As Easy as Possible to Enter an Email Address

If users have to hand over a bunch of information just to be added to your email subscription list, they’re probably not even going to bother signing up.

So, if you want more email subscribers, the only thing you should require from them is their email. That’s it.

In addition to making things easier by only requiring an email address, you should also minimize the number of clicks it takes to subscribe to an email list.

People should never have to hunt all over your site for an email sign up. Instead, make it easier for your customers by including an email sign up option on every page.

4. Give Them an Incentive

Offering your users some sort of incentive is one of the best ways to grow your email subscription list.

For example, when someone signs up for your emails, you could offer a discount code, a free product, or a trial subscription.

People have a hard time turning down free stuff or discounts, so offering incentives is a must.

How to Get More Email Subscribers: Are You Ready to Grow Your Subscription List?

Now that you know how to get more email subscribers, it’s time to put these tips into action.

And, once you’ve got your email marketing figured, it’s time to focus on content marketing. Check out this guide to learn why your small business needs content marketing.

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Sal
Graci

Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.