What is Chatbot Marketing?

chatbot marketing River Avenue Digital

No matter what industry you’re in, customer service is always one of the most important elements of your marketing.

And now, customer service is easier than ever thanks to sophisticated bots.

Not sure what chatbot marketing is or why you need it for your next marketing campaign? Read on for a quick rundown of everything you need to know.

What is Chatbot Marketing?

Let’s start with the basics: just what is a chatbot?

As the name suggests, a chatbot is an automated program developed to carry conversations with customers or assist them in finding a product or service.

Typically, chatbots are implemented to help with common customer service issues. Think of it as an interactive FAQ of sorts. For example, say a customer wants to know your hours of operation or ask for directions, so they contact you via Facebook Messenger.

You have a business to run and may not have time to respond, but failing to respond to the customer quickly may mean lost revenue.

A chatbot will look into their query cross-referencing certain words in a database, then respond with the requested information.

All without you having to open your Facebook app!

​While you may expect the conversation to be wonky, current chatbot tech is so refined that some users may not even realize they’re talking to a bot at all.

Chatbot marketing takes these principles and applies them to a digital marketing strategy, as well as customer service-oriented tasks.

How Do Chatbots Help Marketing?

It’s evident that chatbots can boost customer engagement, but how exactly does that translate into marketing?

It mostly depends on the goals of your digital marketing campaign.

If you’re simply looking to boost visitor engagement on your eCommerce store, chatbots can help customers find a product or offer a discount code.

Perhaps a customer has a birthday, and you’d like to thank them for their patronage. Have your chatbot reach out and wish them a wonderful birthday!

The customer will feel appreciated and your business will be at the forefront of their mind, thus reinforcing your branding.

Or if you’re looking to spread the word about a great new product, you can program your company’s chatbot to message those who have liked your page.

They’re also great for providing shipping updates and purchase confirmations. You can even use chatbots to carry out customer satisfaction surveys once the customer has received their item.

Why Use Chatbot Marketing?

Maybe you’re thinking that this sounds well and good, but it isn’t the right fit for your business. Not so fast.

You’d be surprised at how many businesses are using chatbots. According to BusinessInsider, 80 percent of businesses will implement chatbot marketing in their digital strategy within the next two years.

In short, you can’t afford to miss out. The sooner you adapt, the sooner your brand can flourish.

Chatbots Can Ensure a Strong ROI

Chatbots may sound like something straight out of a science-fiction movie, but these complex bots are here to stay. And now, you can use them to your advantage!

Interested in growing your business through digital marketing? Be sure to get in touch today for your free site audit.

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Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.