Part 2Go Back to Part 1 We’ve all been there. Listening to a friend’s story. We’ve all been captivated. We’ve all been hanging on every word – waiting for more. Why?Because we love stories! Stories connect us. We relate to them. They make us remember what it is to be human. We have a vast array of …
Telling Your Digital Story to the World: The Sequel Read More »
More businesses are using digital marketing than conventional methods of advertising, with two-thirds of business owners in one survey saying they plan on bringing their marketing dollars to social media to expand their profit margins. An additional two-thirds of small businesses today want to increase their digital spending as well, and you might be thinking you want …
The Basics. If Your Business Isn’t Here It’s Nowhere! Read More »
Part 1Check out Part 2 Discover Who You Are “To thine own self be true.” A big way to increase brand loyalty is knowing who you are and who you are not. If you know these two things, you’re halfway there. The second half, of course, is how you show these things. We communicate who we are as a brand …
People love color. In fact, they love the many shades and hues so much that just the sight of them can influence whether people buy or sell from a business, can affect your company brand, and your overall image. If people aren’t walking into your business, there’s a good chance that your colors are to blame. …
Taste the Rainbow: 4 Colors You Should be Using in Your Restaurant Marketing Read More »
Do you want your business to be successful? You need to have a strong digital presence if you want to be competitive in today’s business environment. Businesses that don’t have a website don’t exist in the minds of consumers. Nearly one-third of businesses still don’t have a website. You can have a business that has virtually no …
Starting a New Business? Here’s Why a Strong Digital Presence is Crucial Read More »
What is a persona? A persona is a semi-fictional character you create in order to visualize your ideal customer. This way, you are able to better market to them. The end goal is to get your product in front of your ideal customer and ultimately increase sales. Why Use a Buyer Persona? I know it …
Marketers are projected to spend a whopping $120 billion dollars by 2021. With numbers like this, it’s no secret many industries are investing in digital advertising and the real estate professionals are no exception. If you’re a realtor looking to improve your marketing efforts check out these digital marketing tips. Social Media Campaigns No digital marketing campaign …
A brand is the core of your business. It’s what makes you unique. Your brand DNA is a story of where you came from and where you’d like to go. It includes language, colors, imagery, and design. All of those things together make your brand identity. A brand is important because it is what connects …
Do you own a local restaurant? Are you struggling to find ways to promote it locally? There are several ways in which you can use digital marketing tactics, including local SEO to get your restaurant in front of the right people who will become potential visitors. Statistics show that 4 in 5 people conduct local searches on …
Digital Marketing for Restaurants: 5 Strategic Tips to Boost Your Brand Awareness Read More »
Entrepreneurship is certainly not an easy task. It may look sparkly and shiny from far away, but it takes a lot of learning before you finally make it. Many of our clients are startups and there are several checkboxes that many entrepreneurs miss in our experience. Support System Before you officially begin your business, you …