Websites & Landing Pages

We design and develop websites that are both visually appealing and functional. We identify the goal of the site and the technical requirements to lay the foundation. Then, by using a customer journey map and flow, we help identify an effective site structure that offers the information and positive customer experience essential to gaining new customers. We create an information architecture that outlines the pages, subpages, and content focus for each section of the site. Then we create a design that matches your brand and appeals to the identified personas. We merge the design with the required function and identified site structure to create an appealing site and flawless customer experience.

Webpages are not built equally, which is why some underperform and others outperform. We identify pages that are not performing – based on load speed, content, and/or function – and increase performance through appropriate optimization strategies. This can include generating leads, create better conversion opportunties, or integrating key terms for higher search rankings.

Landing pages often pull a marketing campaign together by attracting qualified visitors to one specific page that prompts an action. These landing pages require effective structure, copy, and content that drive action while being short, clear, and concise. We create the outline and components for these pages and measure performance to ensure efficacy and invite changes when not performing.