Websites & Landing Pages

Crafting a High-Quality & High-Performing Digital Web Presence

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RAD Websites & Landing Pages

Created for a great user experience.

Creating strategic effective websites and marketing campaign landing pages for optimal performance including awareness, education, and lead generation.

We create effective, functional, and well-designed websites and marketing campaign landing pages that educate, encourage action, and lead to conversions.

Website Design

Website design is not just about making a site look great - it's about making it look great and creating an effective user experience.

Website Optimization

A website that cannot be found is like yelling into the great wide open without a response. We ensure your customers can find you.

Website Development

We develop websites that are made to perform and scale with your business as you grow, pivot, or add capabilities.

Landing Pages

Whether it is for a specific campaign or for lead generation, we create compelling landing pages that convert.

What You Get...

Learn more about what we offer within the scope of our websites and landing page services.

We design and develop websites that are both visually appealing and functional. We identify the goal of the site and the technical requirements to lay the foundation. Then, by using a customer journey map and flow, we help identify an effective site structure that offers the information and positive customer experience essential to gaining new customers. We create an information architecture that outlines the pages, subpages, and content focus for each section of the site. Then we create a design that matches your brand and appeals to the identified personas. We merge the design with the required function and identified site structure to create an appealing site and flawless customer experience.

Webpages are not built equally, which is why some underperform and others outperform. We identify pages that are not performing – based on load speed, content, and/or function – and increase performance through appropriate optimization strategies. This can include generating leads, create better conversion opportunties, or integrating key terms for higher search rankings.

Landing pages often pull a marketing campaign together by attracting qualified visitors to one specific page that prompts an action. These landing pages require effective structure, copy, and content that drive action while being short, clear, and concise. We create the outline and components for these pages and measure performance to ensure efficacy and invite changes when not performing.

Contact Us: River Avenue Digital

Work with Us: A Top-Rated Digital Marketing Agency

We enjoy working in our Delaware County, PA community with small and mid-sized businesses. But thanks to technology, we can work with any company, anywhere. So regardless of your location, reach out to us if you want to chat learn more about how we can make your business RAD!


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.