River Avenue Digital
(We Are RAD)

River Avenue Digital | Marketing Agency

Welcome to the RAD’est digital marketing agency you will ever work with for any of your marketing needs. From strategy to implementation, we can help define your brand and audience, and use digital marketing strategies to tell your story. We help you differentiate your business, define your value, and find new customers.

RAD Core Values

We have strong values, which creates to a strong team that cares and delivers incredible work. RAD lets our values guide the decisions about who we work with, who joins our team, and which marketing strategies we propose for our clients. We are ethical, honest, and transparent. The team stays curious and strive to innovate. And we let our passion drive us forward as we continue learning and growing.

River Avenue Digital Values
River Avenue Digital Values
River Avenue Digital Values

Meet the RAD Team

We are professional marketing strategists, digital storytellers, and branding experts. And we are pleased to work with you!

Josh Irons River Avenue Digital CEO

Josh Irons



Meg Amis

Director of Marketing Strategy

Sal Graci River Avenue Digital

Sal Graci

Digital Marketing Manager

Douglas Piccinnini

Writer & Creative Lead


Jordana Weinstein

Director of Account Management

Aly Marsh

Digital Marketing Strategist

Eddie Park

Marketing Coordinator

Cayla Behrle

Social Media Engagement Coordinator (UGC Specialist)

Kaitlyn Firmani

Marketing Project Coordinator

Michael O'Hara River Avenue Digital

Michael O'Hara

Fractional CMO

Melanie Martin - River Avenue Digital

Melanie Martin

Team Administrator

This Could Be You

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Business of the Year River Avenue Digital
Entrepreneur of the Year River Avenue Digital


CEO of river avenue digital

Walkout Song: Metallica – Enter Sandman

Meet Josh: Josh Irons is a seasoned leader and dedicated mentor of talent. With over 18 years of experience in strategic digital marketing and implementing traditional marketing campaigns, he has worked inside and agency-side to grow brands and revenue at companies of all sizes.

Education: Josh earned his MBA in Marketing from Villanova and holds a BA in Public Relations from Temple University. He also earned an international business certificate from Bocconi University in Milan, Italy. Josh is Google Analytics and AdWords Certified and received an Inbound Marketing & Sales Certificate from HubSpot.

Community: A strong advocate of contributing to the community, Josh volunteers time to causes such as Toys for Tots and the Movember Foundation.

In his free time… Josh enjoys being with his wife, Dawn, son, Ari, and dog, Panda.


Director of marketing Strategy

Walkout Song: Bobby McFerrin – Don’t Worry Be Happy


Meet Meg: Meg is a hands-on marketing strategist with a passion for creativity, lifelong learning and building lasting relationships. She has 15 years of experience in a variety of industries across B2B, B2C and non-profit organizations, and has worked both in-house and agency side. Meg thrives on collaboration and approaches each engagement with curiosity and enthusiasm, creating strategies that drive results.

Education: Meg earned her MBA from Villanova University with a specialization in Marketing. She earned her undergraduate degree in Business Management with a concentration in Marketing from Widener University. Meg also has certification in Social Media Marketing Strategy from the University of Delaware

Community: Meg supports animal causes, enjoys mentoring young professionals, recently joining Villanova’s School of Business Mentor Program and has a 2022 goal to give back her time to Catchafire, an online community seeking to support and strengthen the social good sector.

In her free time… Meg loves planning adventures with her husband (Drew), son (Trevor) and dog (Riley), and crafting custom gifts for family and friends.


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.


Writer & Creative Lead

Walkout Song: Do You Realize?? – The Flaming Lips  

Meet Douglas: Douglas is a writer and creative leader having spent his career in publishing, product development, and the food and beverage industry.

Education: Douglas earned his BA in English Literature and Cinema Studies from Rutgers University, studied at the University of Sussex, was awarded an MFA in Creative Writing from New England College, and a Grand Diploma from the French Culinary Institute in New York.

Community: Douglas is an author and frequent contributor to numerous journals and magazines. His writing, reviews, and recipes have appeared widely on-line and in print. He is an advocate of libraries, community supported agriculture, and environmental sustainability.

In his free time… Douglas is an author, chef, lover of plants, and outdoor enthusiast. He loves to travel – especially road trips with his wife Tara. 


Director of Account Management

Walkout Song: Never Gonna Give You Up by Rick Astley

Meet Jordana: A natural at building and nurturing relationships, Jordana has always loved connecting with people and over the last nearly 20 years professionally through managing clients and teams. She thrives on understanding her clients goals and challenges, while collaborating with internal teams to bring catered solutions to the table. A highly organized and strategic thinker, she loves to develop and continuously evolve people and processes.

Education: Jordana earned her Bachelor of Arts in Sociology at Emory University in Atlanta, GA.

Community: She likes to volunteer and contribute to her childrens’ school and extracurricular activities through leadership and participation in fundraising efforts.

In her free time… Jordana loves spending time with her husband Brad and daughters Chloe and Alexa at home, throughout their variety of activities and discovering new places for day trips and vacations together. She’s also an avid lover of cookies and wineries.


Digital Marketing Strategist

Walkout Song: Fat Bottomed Girls by Queen

Meet Aly: Aly is a creative, self-branded weirdo who lives for creating unique content. Equally talented at photoshopping things into unlikely situations and creating excruciating(ly brilliant) puns, she is devoted to breathing new life into your company’s social media presence, along with generating emails, websites, blogs, and more.

Education: An equally artistic and analytical individual, Aly holds a B.A. in Video Communications from Arcadia University and is currently working towards her M.S. in Strategic Advertising and Marketing at Temple University. She also graduated from a performing arts high school as a dance major.

Community: Aly recently raised 500 dollars for breast cancer research and ran a 5K with proceeds benefiting the Miracle League for special needs athletes in her hometown of Bethlehem, PA. 

In her free time… Aly loves to cook, regularly finding exciting new ways to elevate boxed mac and cheese. She also loves all kinds of puzzles, from 1000 piecers to wordles, crosswords, and sudoku. She craves comedic content, regularly binging familiar television shows including vintage Simpsons, I Think You Should Leave, and Bojack Horseman. Aly enjoys dancing, somewhat long and mildly difficult scenic hikes, sour beers, and is irrefutably a cat person.


Marketing Coordinator

Walkout Song: Came Out Swinging – The Wonder Years

Meet Eddie: Eddie is a lowly intern (his words) currently working towards a career in Marketing. New to the industry, Eddie’s tried to embody the mentality of a sponge to soak up any knowledge that he can from the likes of Josh and Drew. With a love of wordplay, there’s no situation he can’t find a terrible pun for – the goal is an eye roll. 

Education: Eddie is a current student of Temple University’s Advertising program. With a focus in Copywriting and a minor in communications, he’s working towards constructing a voice worth hearing. Eddie also has a home-grown knack for cheeky design that comes out on occasion. 

In his free time… Eddie collects and restores vintage road and mountain bicycles, he’s currently up to twelve. With the current state of the world, much of Eddie’s time is spent caring for his grandmother and planning for a time when things resemble normal. Eddie is also a fish-slinger at Hill’s Quality Seafood in Newtown Square – he’s yet to reach the role of “Fish monger.” 


Social Media Engagement Coordinator (UGC Specialist)

Walkout Song: Sweet Child O’ Mine — Guns N’ Roses 

Meet Cayla: Cayla is a social media expert who loves helping brands build their creative image. Whether it’s filming TikToks or creating strategies, you can always find Cayla adding her artistic flair to any project.

Education: Cayla earned her B.A. in Communication Studies with a concentration in organizational communication from West Chester University of Pennsylvania.

Community: Cayla is an avid community member and loves giving back by volunteering as a cheerleading coach for the Ridley Park Parkers. As a Parker herself, she finds it rewarding to give back to an organization that helped shape who she is!

In her free time… you can find Cayla collecting an absurd amount of houseplants to fill her home (aka jungle). When it’s warm out, Cayla loves spending time with her siblings and two dogs at the beach in Avalon, NJ!


Marketing Project Coordinator

Walkout Song: Go Your Own Way by Fleetwood Mac

Meet Kaitlyn: Kaitlyn is a creative, team-oriented professional who lives for helping people and getting organized. She is passionate about helping people in the surrounding community with marketing needs and understanding different client’s businesses and who they are looking to connect with. Since the beginning of her career, she has focused on channeling her technical and creative ability into work and clients she cares about.

Education: Kaitlyn holds a B.S. in Business Administration and Marketing from Neumann University in Delaware County Pennsylvania. Kaitlyn enjoyed her time at Neumann and the opportunities to network with people and build potential business relationships. Kaitlyn specializes in search engine optimization, project management and assisting with other marketing projects as needed by the team.

Community: Kaitlyn loves volunteering in her community in Wilmington Delaware in both her church and sporting community. Kaitlyn is a practice coach for AAU Team Wilmington Tigers and also volunteers at local high schools coaching girls’ basketball. She enjoys mentoring up and coming basketball players with player development and basketball IQ.

In her free time… you can find Kaitlyn at the local beaches of Dewey Beach, DE or Ocean City, NJ relaxing, going to concerts, playing basketball, or cooking lots of good Italian food!


Fractional CMO

Walkout Song: Whole Lotta Love

Bio: Michael is expert in creating and leading strong management teams with history driving shareholder value providing sustainable and scalable bottom-line increases for both domestic and international companies. Turnaround specialist with proficiency helping restore employee confidence; scaling business models; re-engineering financial teams, processes, & capital structures; compensation & recruiting strategies; sales teams & business development. Industries include – SaaS software, technology, product development, marketing/research/content, private equity/venture capital, large not-for-profits, retail/eCommerce, pharmaceutical and consumer products.

Melanie Martin

Team Administrator

Walk-out Song: Perfect – Pink

Meet Melanie: Melanie is an all around Virtual Assistant from the Philippines. She was a former college instructor but decided to take a new path in the remote field. Right now she is focusing on WP site management, Ecommerce and some social media marketing.

Education: Melanie finished her degree in Bachelor of Science in Computer Engineering in one of the prestigious universities in the Philippines. But since her passion is all about cooking, she pursued short courses in baking and food management.

Community: Melanie is a Sunday school teacher. She loves sharing the word of God to young children and leads charity works in orphanages during her college years. She is a naturalist and supports green earth. 

In her free time: Melanie bakes and cooks extraordinary meals because it relaxes her. She enjoys watching her children delight in her baked goodies.