River Avenue Digital
(We Are RAD)

River Avenue Digital | Marketing Agency

Welcome to the RAD’est digital marketing agency you will ever work with for any of your marketing needs. From strategy to implementation, we can help define your brand and audience, and use digital marketing strategies to tell your story. We help you differentiate your business, define your value, and find new customers.

RAD Core Values

We have strong values, which creates to a strong team that cares and delivers incredible work. RAD lets our values guide the decisions about who we work with, who joins our team, and which marketing strategies we propose for our clients. We are ethical, honest, and transparent. The team stays curious and strive to innovate. And we let our passion drive us forward as we continue learning and growing.

River Avenue Digital Values
River Avenue Digital Values
River Avenue Digital Values

Meet the RAD Team

We are professional marketing strategists, digital storytellers, and branding experts. And we are pleased to work with you!

Josh Irons River Avenue Digital CEO

Josh Irons

CEO

Amanda Tower River Avenue Digital

Amanda Tower

Director of Content

Drew Mackin River Avenue Digital

Drew Mackin

Digital Strategy Manager

Samantha-Barbato-River-Avenue-Digital

Samantha Barbato

Digital Content Manager

Sal Graci River Avenue Digital

Sal Graci

Digital Marketing Manager

EDITED-11086_HH-88498890_Breanne_Georgetti_headshot

Breanne Georgetti

Marketing Project Coordinator

Douglas Piccinnini

Writer & Creative Lead

Alexi Meggison

Digital Marketing Strategist

Aly Marsh

Digital Marketing Strategist

Michael O'Hara River Avenue Digital

Michael O'Hara

Fractional CMO

Ryan Burch River Avenue Digital

Ryan Burch

Fractional CMO

Meg Salapar

Assistant to CEO

Sarah King

Marketing Coordinator

Mike Maze | River Avenue Digital

Mike Maze

Graphic Designer

Melanie Martin - River Avenue Digital

Melanie Martin

Team Administrator

Eddie Park | River Avenue Digital

Eddie Park

Intern Extraordinaire

This Could Be You

Submit your resume

#humblebrag

Business of the Year River Avenue Digital
Entrepreneur of the Year River Avenue Digital

Josh
Irons

CEO of river avenue digital

Walkout Song: Metallica – Enter Sandman

Meet Josh: Josh Irons is a seasoned leader and dedicated mentor of talent. With over 18 years of experience in strategic digital marketing and implementing traditional marketing campaigns, he has worked inside and agency-side to grow brands and revenue at companies of all sizes.

Education: Josh earned his MBA in Marketing from Villanova and holds a BA in Public Relations from Temple University. He also earned an international business certificate from Bocconi University in Milan, Italy. Josh is Google Analytics and AdWords Certified and received an Inbound Marketing & Sales Certificate from HubSpot.

Community: A strong advocate of contributing to the community, Josh volunteers time to causes such as Toys for Tots and the Movember Foundation.

In his free time… Josh enjoys being with his wife, Dawn, son, Ari, and dog, Panda.

Amanda
Tower

Director of Content

Walkout Song: The Cars – Just What I Needed

Meet Amanda: Amanda is a writer and content marketer who splits her time developing strategy and coming up with creative ideas. She’s spent 10+ years working with clients across industries, including higher education, real estate, retail, and tech. Amanda enjoys guiding her clients as they navigate the uncharted waters of marketing their businesses. And she gets especially nerdy when it comes to blogging and email marketing. ​

Education: Amanda earned her BA in Journalism and Mass Communication from the University of Iowa. She received a Content Strategy Certificate from Northwestern University and an Inbound Marketing Certificate from HubSpot. 

Community: Amanda is a mentor for Big Brothers Big Sisters and an avid supporter of local libraries and literacy. 

In her free time… Amanda is a bookworm, outdoor enthusiast, coffee lover, and cactus collector. She enjoys spending time with her wife, son, and 2 Shiba Inus.

Andrew
Mackin

Digital Marketing Specialist

Walkout Song: The Rolling Stones – Sympathy for the Devil

Meet Drew: Drew joined the River Avenue Digital team in the fall of 2019 to support clientele and seek out new business opportunities. Drew has experience at international advertising agencies as well as working client-side within eCommerce, retail and service industries in the Greater Philadelphia area. A jack-of-all trades with passion for growing businesses, he takes special interest in brand development and content marketing.  

Education: Drew earned his BA in Media & Communication Studies from Ursinus College, where he minored in Business. Drew holds certifications in Hubspot Inbound Marketing, Sales, and Google Adwords.

Community: Drew supports causes such as the Movember Foundation and the mental health organization The Dmax Foundation. Drew is a member of the Philly Ad club and active in the Delco Chamber of Commerce Young Professionals group. 

In his free time… Drew can be found running, surfing, skiing, or getting overly competitive at Jeopardy with his two roommates. He is determined to find the best gin & tonic in Philly and is always looking for suggestions.

Samantha
Barbato

Digital Content Manger

Walkout Song: Thunderstruck – ACDC

Meet Samantha: Samantha is a social media pro who loves to keep content fun and relatable. She has spent three years working in sports media (specifically professional tennis), managing the content for up to 9 organizations at a time! With a passion for education, Samantha loves the challenge of wearing many hats, and also has experience in community relations and sponsorship.

Education: Samantha earned her BA in Communications with concentrations in Public Relations as well as Human Communication at Mount St. Mary’s. University.

Community: Samantha loves volunteering for Special Olympics and supporting Toys for Tots. In previous roles, she also served as a community relations liaison, where she was able to organize tennis clinics with professional players (like Venus Williams!) for local youth in the Washington, DC area. 

In her free time… Samantha enjoys her time playing tennis and working out – she is a NASM Certified Personal Trainer and Fitness Nutrition Specialist! She also loves going on adventures with her dog, Kona, and will take any time she can to be outdoors!

Sal
Graci

Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.

Breanne
Georgetti

Marketing project Coordinator

Walkout Song: Mr. Blue Sky – Electric Light Orchestra

Meet Breane: Outgoing, energetic, and determined are a few words to describe Bre. While she is a very dedicated and eager employee, there is nothing she loves more than to share a joke with the office. Her background in marketing is very diverse, expanding from content and social media to SEO and web development, Bre is very excited to thrive within her role at RAD.

Education: Breanne graduated from Wilkes University with a B.A. in Communication Studies concentrating in Strategic Communication and Journalism, as well as a minor in Women and Gender Studies.

Community: Bre has joined her family in volunteering with the American Heart Society in honor of her Grandparents. Having worked closely with the Special Olympics and the Children’s Miracle Network, Breanne has become passionate about helping others – even if that is simply helping someone smile.

In her free time… Bre finds herself reading for book club and finding new recipes to cook from tiktok. When the weather is nice you could find her walking down the Schuylkill River Trail and listening to her favorite podcasts.

Douglas
Piccinnini

Writer & Creative Lead

Walkout Song: Do You Realize?? – The Flaming Lips  

Meet Douglas: Douglas is a writer and creative leader having spent his career in publishing, product development, and the food and beverage industry.

Education: Douglas earned his BA in English Literature and Cinema Studies from Rutgers University, studied at the University of Sussex, was awarded an MFA in Creative Writing from New England College, and a Grand Diploma from the French Culinary Institute in New York.

Community: Douglas is an author and frequent contributor to numerous journals and magazines. His writing, reviews, and recipes have appeared widely on-line and in print. He is an advocate of libraries, community supported agriculture, and environmental sustainability.

In his free time… Douglas is an author, chef, lover of plants, and outdoor enthusiast. He loves to travel – especially road trips with his wife Tara. 

Alexi
Meggison

Digital Marketing Strategist

Walkout Song: Life on Mars David Bowie

Meet Alexi: Alexi is a bubbly and personable Digital Strategist with a love for story-telling and creativity. Over the past 3 years, she has become a mogul for all things digital media. From blog writing, video editing, and advertisement management, her wide skill set allows her to amplify each of her client’s unique voices while pushing results. She is excited to continue to curate a career where creativity meets success with River Avenue Digital.​

Education: Alexi has earned her BS in Digital Media Technology from East Stroudsburg University with a minor in Philosophy. Alexi holds three Google Ads certifications and an SEO for Social Media certification awarded from LinkedIn.

Community: In previous years, Alexi has volunteered to coach youth cheerleading and gymnastics teams for children in her community. She has also spent time working with Mana on Main Street donating food and working in the kitchen to help feed the homeless or in need population in her community. 

In her free time… Alexi spends her free time nerding out with her one-eyed cat named Finneas while they watch the Witcher, Harry Potter, and anything else you can find merchandise for at your local Hot Topic. She creates in any way she can, whether it be drawing, painting, or playing music. She tries to spend as much time as she can outside (when it’s not 10 degrees).

Aly
Marsh

Digital Marketing Strategist

Walkout Song: Fat Bottomed Girls by Queen

Meet Alexi: Aly is a creative, self-branded weirdo who lives for creating unique content. Equally talented at photoshopping things into unlikely situations and creating excruciating(ly brilliant) puns, she is devoted to breathing new life into your company’s social media presence, along with generating emails, websites, blogs, and more.

Education: An equally artistic and analytical individual, Aly holds a B.A. in Video Communications from Arcadia University and is currently working towards her M.S. in Strategic Advertising and Marketing at Temple University. She also graduated from a performing arts high school as a dance major.

Community: Aly recently raised 500 dollars for breast cancer research and ran a 5K with proceeds benefiting the Miracle League for special needs athletes in her hometown of Bethlehem, PA. 

In her free time… Aly loves to cook, regularly finding exciting new ways to elevate boxed mac and cheese. She also loves all kinds of puzzles, from 1000 piecers to wordles, crosswords, and sudoku. She craves comedic content, regularly binging familiar television shows including vintage Simpsons, I Think You Should Leave, and Bojack Horseman. Aly enjoys dancing, somewhat long and mildly difficult scenic hikes, sour beers, and is irrefutably a cat person.

Michael
O'Hara

Fractional CMO

Walkout Song: Whole Lotta Love

Bio: Michael is expert in creating and leading strong management teams with history driving shareholder value providing sustainable and scalable bottom-line increases for both domestic and international companies. Turnaround specialist with proficiency helping restore employee confidence; scaling business models; re-engineering financial teams, processes, & capital structures; compensation & recruiting strategies; sales teams & business development. Industries include – SaaS software, technology, product development, marketing/research/content, private equity/venture capital, large not-for-profits, retail/eCommerce, pharmaceutical and consumer products.

Ryan Burch

Fractional CMO

Walkout Song: Call Me Maybe – Carly Rae Jepsen

Meet Ryan: Ryan Burch is an experienced digital media professional with expertise in the design, implementation and maintenance of media and marketing strategies. He started his digital career more than a decade ago, working as a strategic media trader on some of the first demand side platforms. His organization was acquired by eBay, where Ryan was quickly promoted to run all of eBay’s Enterprise Digital Display business. Ryan and his team worked with the top retail, higher education and non-profit brands in the world, at the cutting edge of data segmentation based on customer journey mapping. Today, he builds direct response digital campaigns for both small and large businesses in multiple verticals.

Education: Ryan earned his MBA with an emphasis in Marketing from Arizona State University also holds a BA in Public Relations and Strategic Media from ASU.

Community: Ryan lives in Phoenix, AZ and is an active contributor to the growing startup and entrepreneur ecosystems there. Ryan serves as a media trainer in professional and academic settings, and currently serves on Arizona State University’s Student Media Advisory Board.

In his free time… When he isn’t traveling, Ryan is probably best found losing his voice at a college football game.

Meg
Salapar

Assistant to the CEO

Walk-out Song: She Used to Be Mine (Sara Bareilles)

Meet Meg: Meg is a  former High School English teacher for an all-girl school and a 10-year contact center supervisor in the Philippines who currently focuses on assisting business operators create efficiencies and some social media editing.

Education: Meg was a very active student during her college days, she’s a member of the Student Government and an Associate Editor of their Yearbook Publication.  She has a Bachelor’s degree in Secondary Education Major in English.

Community: Meg is a former catechist in the local church and you can often hear her during Scripture readings in mass. With her busy schedule, she is still able to volunteer for charity works in the church and the local day care centers.

In her free time: Meg enjoys dancing (Tiktok) and cycling. She is also an active wellness coach. She loves seeing people living a healthy and active lifestyle.

Sarah
King

Marketing Coordinator

Walkout Song: Cult of Personality – Living Color

Meet Sarah: Sarah is a bright and charismatic person. Her work experience includes freelance blog writing, client management, social content and strategy, and more. Her role as Marketing Coordinator at River Avenue Digital allows her to use her talent as a writer and combine it with analytics and strategy, so she can help push her clients to reach new heights.

Education: Sarah graduated from Temple University Magna Cum Laude with a B.A. in Advertising and a certificate in Screen Studies. Sarah is Google Analytics certified and SEO certified by LinkedIn.

Community: Sarah enjoys volunteering with PALS Cat Rescue to help place cats into loving homes. She has also previously volunteered with tree planting initiatives in the Greater Philadelphia area, and participated in road clean ups throughout the city.

In her free time… Sarah is always down for a good time, so she fills her after-work days and hours with anything that sounds fun, from craft nights to board game cafes to shopping til she drops. She has three cats named Mango, Charlie, and Nona who she loves and spoils with reckless abandon. She also values reading and can often be found curled up with a good book and a hot chocolate.

Mike
Maze

Graphic Designer

Walk out song: Here I Come – The Roots

Meet Mike: Mike has over 16 years of professional experience as a digital designer, and a lifetime of experience as a visual artist. He’s advertised for major conglomerates such as Sears, Kmart, Paramount and Universal, as well as NSM Insurance Group and several other Philly-based companies.

Education: Mike holds a Bachelor of Fine Arts Degree, with a concentration in Etching and Digital Design, from Guilford College in North Carolina. He holds multiple certifications in marketing, such as Google AdWords, Google Analytics, Marketo, etc.

Community: Mike contributes several days each year, volunteering to charities such as Philabundance, Toys for Tots, and the Ronald McDonald House.

In His Free Time: Mike enjoys spending time with his wife Lindsay, his 6-year old son Liam, and his 3-year old daughter, Riley. He also enjoys golfing, even though his game has  declined in recent years.

Melanie Martin

Team Administrator

Walk-out Song: Perfect – Pink

Meet Melanie: Melanie is an all around Virtual Assistant from the Philippines. She was a former college instructor but decided to take a new path in the remote field. Right now she is focusing on WP site management, Ecommerce and some social media marketing.

Education: Melanie finished her degree in Bachelor of Science in Computer Engineering in one of the prestigious universities in the Philippines. But since her passion is all about cooking, she pursued short courses in baking and food management.

Community: Melanie is a Sunday school teacher. She loves sharing the word of God to young children and leads charity works in orphanages during her college years. She is a naturalist and supports green earth. 

In her free time: Melanie bakes and cooks extraordinary meals because it relaxes her. She enjoys watching her children delight in her baked goodies.

Eddie
Park

Intern Extraordinaire

Walkout Song: Came Out Swinging – The Wonder Years

Meet Eddie: Eddie is a lowly intern (his words) currently working towards a career in Marketing. New to the industry, Eddie’s tried to embody the mentality of a sponge to soak up any knowledge that he can from the likes of Josh and Drew. With a love of wordplay, there’s no situation he can’t find a terrible pun for – the goal is an eye roll. 

Education: Eddie is a current student of Temple University’s Advertising program. With a focus in Copywriting and a minor in communications, he’s working towards constructing a voice worth hearing. Eddie also has a home-grown knack for cheeky design that comes out on occasion. 

In his free time… Eddie collects and restores vintage road and mountain bicycles, he’s currently up to twelve. With the current state of the world, much of Eddie’s time is spent caring for his grandmother and planning for a time when things resemble normal. Eddie is also a fish-slinger at Hill’s Quality Seafood in Newtown Square – he’s yet to reach the role of “Fish monger.”