Search Engine Optimization

Helping Your Customers Find You Online

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RAD Search Engine Optimization

Optimizing Digital Content for Online Searches

Keyword and key phrase research and analysis to optimize digital content for search engine performance and customer visibility.

Search engine optimization includes using a competitive keyword analysis and integrating keywords and phrases into content to target audience search intents. By strategically offering content that appears in search results, the chance for your business to be seen by your audience increases.

Keyword Audit

Identifying the keywords and phrases that help your site rank and allow your customers find your business through online searches.

Keyword Analysis

A comprehensive list of keywords and phrases associated with your business, brand, and industry.

Competitor Analysis

Review of competitor websites and digital marketing efforts to identify opportunities and ways to rise above and be found.

Content Optimization

Strategically using keywords and phrases to optimize digital content for performance and to attract high-quality visitors.

Get Your Free Website Audit

What You Get...

Select each of the RAD deliverables to learn more about what we offer within the scope of our search engine optimization services.

Our SEO audit includes a site crawl to find out which pages of the site are working properly and which keywords are being used for searches. We then review the efficacy of existing SEO efforts and identify opportunities for improvement.


Using tools and a robust reporting process, we identify keywords and phrases that can be valuable when strategically integrated into digital content and used in digital advertising and lead generation strategies. The keyword analysis offers this list of words and phrases that can help boost your efforts and generate more awareness and drive traffic.

By evaluating what your digital competitors are doing and which keywords and phrases they are using in their digital marketing approaches, we can offer insights to differentiate and add value to expand your reach. When using competitors for comparison, we can identify the holes and take advantage of the opportunities.


Content optimization is about creating and tweaking content to tell a great story and perform. From a search engine optimization standpoint, keywords and phrases are added into content to ensure the copy targets the most effective search intents and is found by Google. Ensuring your digital content is optimized will increase your chances to be found through online searches and get you in front of the most qualified propsects.


Contact Us: River Avenue Digital

Work with Us: A Top-Rated Digital Marketing Agency

We enjoy working in our Delaware County, PA community with small and mid-sized businesses. But thanks to technology, we can work with any company, anywhere. So regardless of your location, reach out to us if you want to chat learn more about how we can make your business RAD!


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.