Fractional CMO Services

The C-level talent you need – without the full-time expense of a C-level employee. Tackle your most ambitious marketing goals with fractional CMO services from River Avenue Digital.

Seasoned Marketers

Affordable Costs

Scalable Solutions

What Role Does a Fractional CMO Play in Your Business?

A full-time CMO (Chief Marketing Officer) is a huge investment – but what if you only need part-time help with marketing initiatives? Fractional CMO services bridge this gap by providing on-demand leadership to execute critical B2B and B2C marketing functions.

A fractional CMO empowers growing companies to meet their benchmarks – while providing honest feedback, instructions, guidance, and training.

The Benefits of a Fractional CMO

Budget-Friendly

Businesses shouldn’t have to compromise on marketing leadership due to budgetary constraints. A fractional CMO provides affordable access to the marketing support you need – on an “as needed” basis.

Scalable Services

Fractional CMO services are designed to accommodate marketing needs as a business grows. Get the support you need today and tomorrow.

Empowers Your In-House Team

A fractional CMO keeps marketing initiatives aligned and provides leadership to your team – so they can focus on what they do best.

Low Commitment, Low Risk

Businesses can work with a fractional CMO as much – or as little – as they need. These services are perfect for companies in the growth stage, between in-house leaders, or that simply need a 3rd party expert.

Our Fractional Marketing Services

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Strategic Digital Marketing

Hire an expert to design, map, and implement your next digital marketing campaign.

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Content Marketing

Give your content the attention it deserves – and the results you need.

Social Media Marketing

Make your presence known to the right people at the perfect time.

Digital Advertising

Maximize every penny in your digital ad budget with expert support.

Search Engine Optimization

Get organic visibility on search engines for your most valuable keywords.

Local SEO

Expose your company to local customers the right way – and earn precious foot traffic.

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Websites & Landing Pages

Present your digital presence to the world with class and elegance, without compromising.

Hire a Fractional CMO from River Avenue Digital: How It Works

Schedule a Strategy Call

No two businesses are the same. Our first task is to understand your need for a fractional CMO on the ground level in a no-obligation consultation.

Match You with a Fractional CMO

Once we understand your marketing needs on a granular level, we’ll pair your company with the right expert to meet your goals.

Build a Marketing Roadmap

Your fractional CMO will work closely with your team to create an all-inclusive plan to cover your marketing needs and reach milestones. We’ll map out every detail to answer the who, what, why, when, where, and how to accomplish your vision.

Augment Your Marketing Operation

Businesses will experience the benefits of fractional CMO services from day one. Your CMO will align marketing initiatives and make sure your resources are being used to the fullest advantage.

Our Promise to Clients

Crystal Clear Pricing

No one likes hidden fees and sneaky upcharges. River Avenue Digital makes no mysteries in pricing – clients pay an agreed-upon rate. No tricks, no gray areas, no unwelcome surprises.

Quick Responses

When you hire a fractional CMO, we function as part of your in-house team. That means we respond to emails, calls, and pings like we’re sitting in the same office.

Commitment to Deadlines

Hiring our fractional CMO services gives you access to expert guidance and proper planning to meet all project deadlines, no matter what.

Team Mindset

Whether you need a B2C or B2B fractional CMO, River Avenue Digital is on your side from A to Z. We operate with a “your success is our success” mindset in every campaign.

Frequently Asked Questions

Fractional CMO services offer affordable and scalable c-level marketing to businesses that don’t need a full-time CMO in-house. This solution is perfect for companies in need of marketing leadership for a big project, guidance during rapid growth, or are currently in-between CMOs.

Clients that partner with a fractional CMO from River Avenue Digital get access to our carefully-vetted team of marketing experts with years of experience and track records of success. Our fractional CMO services offer support, strategy, leadership, and a way to bring a level of expertise into your company – without hiring a c-level expert as a full-time employee.

Fractional CMO services provide marketing leadership on-call to help provide direction in any marketing situation. This solution is perfect for companies implementing a new marketing strategy or initiative – or simply need extra support with an existing one. Either way, the c-level expertise behind the effort will bring it to the next level.
Offering a true marketing leader to bring new ideas or refine existing ideas is what our fractional CMO services are all about at River Avenue Digital. We provide experienced leadership to initiate ideas or change direction with confidence. Most importantly, we provide proven strategies to support those decisions.
When you hire a fractional CMO from River Avenue Digital, you get as much (or as little) support as you need to execute marketing initiatives. In our strategy call, we will map out your needs down to the smallest detail, then pair you with a level of support to cover your bases.
Your fractional CMO from River Avenue Digital functions like part of your in-house team. We will work within your current process and answer messages as if we were working directly in your office. Communication protocols will be established before any work gets done.
We’ve spent many years providing fractional CMO services to growing businesses. We know what these companies need – and more importantly, what they don’t need. Over the years, we’ve developed a set of best practices to maximize the in-house resources of our clients – and provide strategic planning to meet the context of each company culture.
The Fractional or part-time CMO is contracted (often a month at a time) for a “fraction” of the total time a traditional CMO would spend at your office – and at a “fraction” of the total cost. A Fractional CMO with a diverse, high-level portfolio of experience saves time and money wasted on candidates that are out of budget or underqualified, and recruiters who don’t understand your business model.
No company is “too small” to hire a fractional CMO. Fractional CMO services exist to help growing companies get access to marketing leadership within their budget. These services are designed to scale with your company.

Want to learn more about fractional CMO services?

Outsourcing critical CMO functions to an external agency can be intimidating – that’s why we prefer to educate companies as much as possible before making a decision. Check out our post titled: The Fractional CMO Guide: Everything You Need To Know

You’ll learn:

  • What fractional CMO services are
  • What fractional CMOs do
  • Signs you may need a fractional CMO
  • How to find the perfect fractional CMO for your needs
Read the full post
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Ready to take marketing to the next level?

What to Expect

  1. A representative from River Avenue Digital will reach out in 24-48 hours.
  2. We’ll talk about your marketing needs, challenges, and opportunities to understand how a fractional CMO can benefit you.
  3. We’ll pair you with the right fractional CMO to conquer your biggest marketing obstacles.

Work with Us: A Top-Rated Digital Marketing Agency

We enjoy working in our Delaware County, PA community with small and mid-sized businesses. But thanks to technology, we can work with any company, anywhere. So regardless of your location, reach out to us if you want to chat learn more about how we can make your business RAD!

CONTACT US

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Sal
Graci

Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.