Marketing Strategy

5 Ways You Can Maximize LinkedIn Stories for Your Business

On average, approximately 500 million users watch Instagram and Facebook  Stories in 2020, while 186 million people log in to Snapchat. Although sites like Instagram and Snapchat have taught us what engaging social media stories can be like for the average user, LinkedIn’s product team has taken the same route and launched LinkedIn stories for business enthusiasts. …

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The Importance of Communication Between Your Marketing and Sales Team

If you’ve ever worked within a company’s marketing or sales team, you’d know that (except for the rare and glorious case) relations between both groups are usually horrible. The marketing team complains that the sales team is being stingy with existing customer information. Or the sales team is complaining that marketing content doesn’t drive sales. …

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River Avenue Digital Josh Irons Working

Benefits of a Fractional CMO (Chief Marketing Officer)

The CMO is the captain of your ship. As your Chief Marketing Officer, their job is two-fold. To manage and oversee all current marketing strategies. And also predict what steps your company should take in the future. Yet, Forbes shows a recent shift from CMOs to a Fractional CMO. So what is a Fractional CMO, and why should you hire …

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