Marketing Strategy

AI Isn’t Coming For Our Jobs: Limitations of AI in Marketing

Marketing Begins with a Story New Technology, New Stories & New Ways to Tell Them With the surge of recent stories surrounding artificial intelligence (AI) and its vast capabilities, there’s been a growing interest and a fair amount of trepidation when it comes to understanding this rapidly evolving technology. While it seems like AI has …

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Philly’s Finest LinkedIn Marketing Strategy: The DENNIS System

About a decade ago, Dennis Reynolds from Fox’s long-running sitcom, It’s Always Sunny in Philadelphia, shared his secret to seduction. He believed any girl was putty in his hands if he followed a carefully crafted, ‘foolproof’ system, using tricks along the way to gain her trust and make her totally dependent on him. We now …

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Is TikTok the Next Big Search Engine?

It’s pretty common knowledge that TikTok has become a heavyweight rival to Instagram, but what if we told you that TikTok also may be the next biggest rival to Google? Google’s Senior Vice President Prabhakar Raghavan, who runs the platform’s Knowledge & Information organization even admitted that based on their research “something like almost 40% …

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5 Ways You Can Maximize LinkedIn Stories for Your Business

On average, approximately 500 million users watch Instagram and Facebook  Stories in 2020, while 186 million people log in to Snapchat. Although sites like Instagram and Snapchat have taught us what engaging social media stories can be like for the average user, LinkedIn’s product team has taken the same route and launched LinkedIn stories for business enthusiasts. …

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The Importance of Communication Between Your Marketing and Sales Team

If you’ve ever worked within a company’s marketing or sales team, you’d know that (except for the rare and glorious case) relations between both groups are usually horrible. The marketing team complains that the sales team is being stingy with existing customer information. Or the sales team is complaining that marketing content doesn’t drive sales. …

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Benefits of a Fractional CMO (Chief Marketing Officer)

The CMO is the captain of your ship. As your Chief Marketing Officer, their job is two-fold. To manage and oversee all current marketing strategies. And also predict what steps your company should take in the future. Yet, Forbes shows a recent shift from CMOs to a Fractional CMO. So what is a Fractional CMO, and why should you hire …

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