Marketing Begins with a Story New Technology, New Stories & New Ways to Tell Them With the surge of recent stories surrounding artificial intelligence (AI) and its vast capabilities, there’s been a growing interest and a fair amount of trepidation when it comes to understanding this rapidly evolving technology. While it seems like AI has …
AI Isn’t Coming For Our Jobs: Limitations of AI in Marketing Read More »
About a decade ago, Dennis Reynolds from Fox’s long-running sitcom, It’s Always Sunny in Philadelphia, shared his secret to seduction. He believed any girl was putty in his hands if he followed a carefully crafted, ‘foolproof’ system, using tricks along the way to gain her trust and make her totally dependent on him. We now …
Philly’s Finest LinkedIn Marketing Strategy: The DENNIS System Read More »
It’s pretty common knowledge that TikTok has become a heavyweight rival to Instagram, but what if we told you that TikTok also may be the next biggest rival to Google? Google’s Senior Vice President Prabhakar Raghavan, who runs the platform’s Knowledge & Information organization even admitted that based on their research “something like almost 40% …
Did you know Google indexes podcasts? Find out how you can make your podcast appear higher in the search rankings. Search engine optimization is the process of improving the quality of traffic to your website from the search engines. SEO targets unpaid traffic and uses keywords to sort which websites will be shown for your …
Within the first 90 seconds of viewing your content, a consumer will make a judgement about your product and decide how to respond. Color is an instrumental part of attracting your audience in these crucial first seconds—it’s one of the first things the eye processes. In fact, research shows that colors influence up to 90 …
On average, approximately 500 million users watch Instagram and Facebook Stories in 2020, while 186 million people log in to Snapchat. Although sites like Instagram and Snapchat have taught us what engaging social media stories can be like for the average user, LinkedIn’s product team has taken the same route and launched LinkedIn stories for business enthusiasts. …
5 Ways You Can Maximize LinkedIn Stories for Your Business Read More »
For every 1000 smartphone users, 82% of mobile shoppers in the US search “near me” when looking for an item. Do you have a physical business location? Is your business one of the many that pop up when customers search your keywords? Is your SEO localized? What exactly is localized SEO? Hiring an internet marketing agency can …
How a Digital Marketing Agency Can Help With Local SEO Read More »
Did you know that the SEO industry has now peaked in being an over $70B industry? And while you may be inquiring about shifting more of your marketing spend to SEO, it’s important to understand exactly what it is. But let’s face it. If you’re not familiar with marketing jargon, you can easily confuse SEO and …
If you’ve ever worked within a company’s marketing or sales team, you’d know that (except for the rare and glorious case) relations between both groups are usually horrible. The marketing team complains that the sales team is being stingy with existing customer information. Or the sales team is complaining that marketing content doesn’t drive sales. …
The Importance of Communication Between Your Marketing and Sales Team Read More »
The CMO is the captain of your ship. As your Chief Marketing Officer, their job is two-fold. To manage and oversee all current marketing strategies. And also predict what steps your company should take in the future. Yet, Forbes shows a recent shift from CMOs to a Fractional CMO. So what is a Fractional CMO, and why should you hire …
Benefits of a Fractional CMO (Chief Marketing Officer) Read More »