Marketing Strategy

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Three key takeaways from the Digital Summit in Philadelphia

This past week, the Digital Summit came to the Philadelphia Convention Center for a two-day conference focused on all things digital marketing. The lineup of speakers spanned industries and companies, from Pfizer to Facebook and from the Eagles to the Onion. Over the course of the conference, we networked with other digital professionals from around …

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Actionable Tips on How to Market Your Restaurant on Social Media

Let’s face it: social media is by far the best way to reach thousands of people at once. In today’s connected world, every business — including restaurants — needs to have an online presence. So how can you use the many social media sites to boost restaurant sales? You’ll need a strategy.​That means learning a …

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The Importance of Developing a Strong Digital Footprint for New Companies

What’s the number one thing you need when you start a business? Some people may say a good idea, or substantial funding, or maybe a knack for leadership and a whole lot of persistence. While these things are important, if you really want your new business to take off, you need to focus on building …

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How Can Physicians Harness the Power of Digital Marketing?

Once upon a time, healthcare consumers made decisions about their healthcare providers via one main strategy: talking to the people they know and love. This was sufficient to address most consumers’ concerns and to keep physicians’ offices thriving. But times have changed dramatically, and the digital age has brought new challenges and opportunities for attracting …

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How Do You Use Digital Marketing to Get More Foot Traffic to your Storefront?

A big challenge for many brick-and-mortar business owners is to break down their mental barriers surrounding digital marketing and truly understand how their marketing efforts online impact their results in the real world. We’re going to break down for you how digital marketing can increase your actual foot traffic, often at a higher ROI and …

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Determining the ROI of Your Digital Marketing Campaign 101

According to the Data and Marketing Association, 38% of marketers are increasing digital marketing budgets over the next two years. A digital marketing campaign is a way to target people through the internet. Using a good online strategy can actually cost less than a direct marketing strategy as well as help your business continuously improve customer relationships. …

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