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River Avenue Digital: This Is the Difference Between SEO and SEM
Marketing Strategy

The Difference Between SEO and SEM

Did you know that the SEO industry has now peaked in being an over $70B industry? And while you may be inquiring about shifting more of …

Lead Generation

Live Chat: A Great Tool for Lead Generation

Did you know that the average visitor to your website will only stay for 15 seconds? If users can’t find what they need on your site right …

Marketing Strategy

The Importance of Communication Between Your Marketing and Sales Team

If you’ve ever worked within a company’s marketing or sales team, you’d know that (except for the rare and glorious case) relations between both groups …

River Avenue Digital Josh Irons Working
Fractional CMO

Benefits of a Fractional CMO (Chief Marketing Officer)

The CMO is the captain of your ship. As your Chief Marketing Officer, their job is two-fold. To manage and oversee all current marketing strategies. …

River Avenue Digital: grow your customer base
Local SEO

5 Ways to Grow Your Customer Base

Are you looking to attract more customers to your business? Here are five easy things you can do right now to grow your customer base. …

Local SEO

3 Things You Need to Know About Local Listing Management

Are your local listings being managed? For small to medium-sized businesses doing business locally, managing your listings is a must, as it is a key way …

River Avenue Digital Team
RAD Life

We Want to Help YOU

Is your business running normally?The likely answer to that question is no. While everything seems to be different daily, your business needs haven’t changed. You …

River Avenue Digital: free marketing strategy calls
Marketing Strategy

Free Marketing Strategy Calls

It doesn’t matter if your business has completely halted or if you company has been deemed an essential business –  We can help! We are offering …


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.