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UGC Marketing Basics: How Can User-Generated Content Benefit Your Brand?
What if your brand got a huge boost and someone else did all the work? That’s the true potential of user-generated content. With the right …
Getting Started with Instagram Ads: Best Practices to Remember
Not too long ago, content creators started to approach the online realm in a different way. Research (and human nature) told us we need to write our blogs …
Cutting the Ribbon to Open a New Chapter at RAD
River Avenue Digital (RAD), a full-service digital marketing agency that leads with digital has set its roots firmly in Delaware county with the opening of …
River Avenue Digital Client Spotlight: Freedom Mortgage
Ken and his team had phenomenal growth during 2019 and are looking to have an even better 2020. We were happy to play a small …
Why and How to Create a Social Media Marketing Content Calendar
What’s your approach to social media? Do you post when and where you can? Are you struggling to get the results you want? A social …
What Is Interactive Content Marketing and How Can You Use It?
Did you know that most companies allocate more than 10% of their marketing budget to content creation? High-quality content can help an online business get …
What Is an SEO Audit and Why Is It Important?
What’s all the hype about SEO? The truth is that focusing on SEO remains one of the best ways for small business owners to ensure customers …
Traditional Advertising Techniques That Are Still Worth Your Time and Money
Everywhere you look, everyone is talking about cutting-edge digital marketing. They’re all looking for the latest ways to snag consumers’ attention, from social media ad targeting to …
5 Must-Know Tips on How to Handle Negative Reviews Online
The numbers are in — 82% of American consumers consult reviews before they make a purchase. This only makes negative reviews even more daunting. Unfortunately, negative reviews …
10 Ways to Monitor Your Competitors
Businesses like yours need to stay on top of competition in order to get ahead. Fortunately, there are many resources you can use to keep …