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Influencer Marketing - River Avenue Digital
Content Marketing

Should Your Business Consider Influencer Marketing?

Learn about the effectiveness of influencer marketing, the best performing social media platforms and what you can expect to pay for influencers.

Why You Should Be Podcasting Right Now
Content Marketing

Why You Should Be Podcasting Right Now

Is your GMB listing optimized to attract visitors to your business? Learn how you can make sure your business shows up on Google’s first results page.

Google My Business
Google My Business

Google My Business Spotlight

Is your GMB listing optimized to attract visitors to your business? Learn how you can make sure your business shows up on Google’s first results page.

River Avenue Digital josh irons
Fractional CMO

Is It Time to Hire a Fractional CMO?

Whether you’re building your brand, looking for ways to quickly scale, restrategizing post-pandemic, or seeking fresh ideas without a lofty price tag, our fractional CMO …

River Avenue Digital Blog Branding color marketing strategy

Color in Your Brand and Marketing Strategy

Within the first 90 seconds of viewing your content, a consumer will make a judgement about your product and decide how to respond. Color is …


5 Ways You Can Maximize LinkedIn Stories for Your Business

On average, approximately 500 million users watch Instagram and Facebook  Stories in 2020, while 186 million people log in to Snapchat. Although sites like Instagram and Snapchat …

River Avenue Digital local SEO digital marketing
Local SEO

How a Digital Marketing Agency Can Help With Local SEO

For every 1000 smartphone users, 82% of mobile shoppers in the US search “near me” when looking for an item. Do you have a physical business location? …


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.