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Fractional CMO

What is a Fractional CMO?

Fractional CMO Services The C-level talent you need – without the full-time expense of a C-level employee. Tackle your most ambitious marketing goals with fractional …

Fractional CMO

Fractional CMO: Expectation vs Reality

Heading up a marketing team is a difficult task. Moreover, the effectiveness of the leadership can have a significant impact on the overall success of …

Fractional CMO

4 Ways a Fractional Chief Marketing Officer May Benefit Your Business

Marketing leadership is the difference-maker in any campaign – regardless of how well planned it might be. Nearly 80 percent of businesses experience leadership gaps, …

Fractional CMO

The Fractional CMO Guide: Everything You Need to Know

Good help can be incredibly difficult to find—especially when it comes to qualified marketing talent. A great CMO can take your business to the next …

Fractional CMO

Top 5 Reasons to Hire a Fractional CMO Agency

The decision to hire a fractional CMO agency can be a game changer for your marketing efforts and your balance sheet. The popularity of fractional …

seo for podcasting
Marketing Strategy

How to Optimize Your Podcast for SEO

Did you know Google indexes podcasts? Find out how you can make your podcast appear higher in the search rankings. Search engine optimization is the …

Influencer Marketing - River Avenue Digital
Content Marketing

Should Your Business Consider Influencer Marketing?

Learn about the effectiveness of influencer marketing, the best performing social media platforms and what you can expect to pay for influencers.


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.