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RAD Life

Our Response to COVID-19 and How we Plan to Help!

As we work to adjust to a new working environment and define a temporary standard, we know it can feel daunting to pull together all …

River Avenue Digital Scrabble
Google My Business

We’ve Entered the Era of No-Click Searches and Google My Business

If you were to operate a shop in downtown Philadelphia in 1950, you would know how important it is to keep your doorway cleared and …

ugc marketing basics
Content Marketing

UGC Marketing Basics: How Can User-Generated Content Benefit Your Brand?

What if your brand got a huge boost and someone else did all the work? That’s the true potential of user-generated content. With the right …

cutting the ribbon river avenue digital
RAD Life

Cutting the Ribbon to Open a New Chapter at RAD

River Avenue Digital (RAD), a full-service digital marketing agency that leads with digital has set its roots firmly in Delaware county with the opening of …

RAD Life

River Avenue Digital Client Spotlight: Freedom Mortgage

Ken and his team had phenomenal growth during 2019 and are looking to have an even better 2020. We were happy to play a small …

interactive content marketing River Avenue Digital
Content Marketing

What Is Interactive Content Marketing and How Can You Use It?

Did you know that most companies allocate more than 10% of their marketing budget to content creation? High-quality content can help an online business get …

SEO Audit River Avenue Digital

What Is an SEO Audit and Why Is It Important?

What’s all the hype about SEO? The truth is that focusing on SEO remains one of the best ways for small business owners to ensure customers …


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.