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interactive content marketing River Avenue Digital
Content Marketing

What Is Interactive Content Marketing and How Can You Use It?

Did you know that most companies allocate more than 10% of their marketing budget to content creation? High-quality content can help an online business get …

SEO Audit River Avenue Digital

What Is an SEO Audit and Why Is It Important?

What’s all the hype about SEO? The truth is that focusing on SEO remains one of the best ways for small business owners to ensure customers …

Traditional Marketing

Traditional Advertising Techniques That Are Still Worth Your Time and Money

Everywhere you look, everyone is talking about cutting-edge digital marketing. They’re all looking for the latest ways to snag consumers’ attention, from social media ad targeting to …

Online Reputation

5 Must-Know Tips on How to Handle Negative Reviews Online

The numbers are in — 82% of American consumers consult reviews before they make a purchase. This only makes negative reviews even more daunting. Unfortunately, negative reviews …

ways to monitor competitors River Avenue Digital
Marketing Strategy

10 Ways to Monitor Your Competitors

Businesses like yours need to stay on top of competition in order to get ahead. Fortunately, there are many resources you can use to keep …

River Avenue Digital Law Firm Websites

5 Things to Include in Your Law Firm Website Design

A functioning website, on both a desktop and a mobile device, is essential for your law firm. Nowadays, every type of business needs a point of contact …

website design mistakes River Avenue Digital

Cringe-Worthy Websites: 5 Common Design Mistakes That Make Bad Websites

It’s clear that most people know the difference between a good website from a bad one. We’ve all been to terrible, anxiety-inducing sites and clicked …

google lead form ad River Avenue Digital
Digital Advertising

The 3-Minute Guide To Understanding Google Lead Form Ad Extensions

Google’s pay-per-click advertising methodologies are a critical element for any business that wants to promote itself effectively online. In fact, your success in Google AdWords …

buyer persona River Avenue Digital
Content Marketing

Discover These Six Buyer Persona Examples

Over 400 billion US dollars are spent every year on marketing tactics. If you’re looking to build your small business, it’s essential to have a …


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.