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River Avenue Digital Team
RAD Life

We Want to Help YOU

Is your business running normally?The likely answer to that question is no. While everything seems to be different daily, your business needs haven’t changed. You …

River Avenue Digital: free marketing strategy calls
Marketing Strategy

Free Marketing Strategy Calls

It doesn’t matter if your business has completely halted or if you company has been deemed an essential business –  We can help! We are offering …

RAD Life

Engage Now, Pay Later

The River Avenue Digital Team has helped several businesses prepare for their new normal by providing strategy and services during the COVID-19 situation. It is …

river avenue digital stay calm
RAD Life

How to Stay Top of Mind During COVID-19

During this time, the River Avenue Digital Team wants to help you talk to your customers with relevancy and sensitivity. We know that the pandemic …

RAD team ways to help
RAD Life

Our Response to COVID-19 and How we Plan to Help!

As we work to adjust to a new working environment and define a temporary standard, we know it can feel daunting to pull together all …

River Avenue Digital Scrabble
Google My Business

We’ve Entered the Era of No-Click Searches and Google My Business

If you were to operate a shop in downtown Philadelphia in 1950, you would know how important it is to keep your doorway cleared and …

ugc marketing basics
Content Marketing

UGC Marketing Basics: How Can User-Generated Content Benefit Your Brand?

What if your brand got a huge boost and someone else did all the work? That’s the true potential of user-generated content. With the right …


Digital Marketing Manager

Walkout Song: Piano Man – Billy Joel

Bio: Sal Graci is an experienced and enthusiastic marketing professional with a broad range of skills. He has more than 10 years of experience designing, developing, and implementing a variety of marketing campaigns and projects. Sal has a proven track record of helping companies grow and achieve their goals through his own agency and private companies.

Education: Sal graduated from St. Joseph’s University in 2004 with an M.Ed. in Instructional Technology. He specializes in search engine optimization, PPC, and the overall design and development of marketing strategies. He also has extensive experience with a variety of marketing automation tools like Hubspot, Active Campaign, and SendInBlue.

Community: Believing in staying active within the community, Sal performs musically for a variety of charity events including fundraisers for CHOP. He also donates and works with various food banks throughout the Philadelphia area.

In his free time… Sal enjoys playing with his band Good Night Graci and recording/writing music. He also has a love for sports and is a regular host on a bi-monthly podcast called Enough Said.