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Local SEO

How to Optimize Your Small Business Website for Local SEO

According to research, 97% of consumers use the internet to search for local businesses. This stat shows that local SEO is a crucial marketing strategy …

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Marketing Strategy

Why Your Small Business Needs Content Marketing

If you’re looking for targeted online traffic with prospects who are ready to take action, content marketing is the way to do it. It’s the …

find your niche with River Avenue Digital
Marketing Strategy

Have You Met Your Niche? How to Identify and Expand Your Market Audience

Now that you have gotten the ball rolling, it’s time to define your business. A lot of time and effort will go into marketing your …

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Content Marketing

Content is King: Which Type of Content will Perk Up Your Audience

In this day and age, more businesses are using digital marketing than conventional methods of advertising, with two-thirds of business owners in one survey saying they plan …

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Marketing Strategy

4 Effective Digital Marketing Channels That Actually Yield Results

About 50 percent of adults don’t recognize search engine ads. Not recognizing digital advertisements make users more open to learning more about the advertised products. Have you …

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Marketing Strategy

What are the latest innovations in marketing? #RADKnows

MarTech MarTech is a combination of marketing + technology. In today’s world, it is almost impossible to separate one from the other. Good marketing initiatives …

Content Marketing

Telling Your Digital Story to the World: The Sequel

Part 2Go Back to Part 1We’ve all been there. Listening to a friend’s story. We’ve all been captivated. We’ve all been hanging on every word – …

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Marketing Strategy

The Basics. If Your Business Isn’t Here It’s Nowhere!

More businesses are using digital marketing than conventional methods of advertising, with two-thirds of business owners in one survey saying they plan on bringing their marketing dollars …