Within the first 90 seconds of viewing your content, a consumer will make a judgement about your product and decide how to respond. Color is an instrumental part of attracting your audience in these crucial first seconds—it’s one of the first things the eye processes. In fact, research shows that colors influence up to 90 …
On average, approximately 500 million users watch Instagram and Facebook Stories in 2020, while 186 million people log in to Snapchat. Although sites like Instagram and Snapchat have taught us what engaging social media stories can be like for the average user, LinkedIn’s product team has taken the same route and launched LinkedIn stories for business enthusiasts. …
5 Ways You Can Maximize LinkedIn Stories for Your Business Read More »
Did you know that there are 3.8 billion social media users throughout the world? That is a huge audience that is at your literal fingertips if you handle your marketing and communications properly. It can be challenging to know the ins and outs of every social media platform in order to best leverage their social …
5 Reasons Why Brands’ Messaging Should Slightly Differ Across Social Media Platforms Read More »
A brand is the core of your business. It’s what makes you unique. Your brand DNA is a story of where you came from and where you’d like to go. It includes language, colors, imagery, and design. All of those things together make your brand identity. A brand is important because it is what connects …
Let’s face it: social media is by far the best way to reach thousands of people at once. In today’s connected world, every business — including restaurants — needs to have an online presence. So how can you use the many social media sites to boost restaurant sales? You’ll need a strategy.That means learning a …
Actionable Tips on How to Market Your Restaurant on Social Media Read More »
What’s the number one thing you need when you start a business? Some people may say a good idea, or substantial funding, or maybe a knack for leadership and a whole lot of persistence. While these things are important, if you really want your new business to take off, you need to focus on building …
The Importance of Developing a Strong Digital Footprint for New Companies Read More »
LinkedIn is an incredibly valuable resource for building your personal brand. The platform currently has over 500 million users, which provides you with a substantial audience to showcase your company and contribute to the larger conversation within your target industry. We’ll provide you with some key insights on what it takes to create a personal brand …
No matter what you’re selling or who you’re trying to sell it to, you know that branding matters. However, especially if you’re a newer company, it can sometimes be tough to know what to think about when building your digital presence. In this post, we’ll tell you the main things you need to take into consideration …
The Ultimate Guide to Online Branding When You’re a New Company Read More »