Social Media

5 Reasons Why Brands’ Messaging Should Slightly Differ Across Social Media Platforms

Did you know that there are 3.8 billion social media users throughout the world? That is a huge audience that is at your literal fingertips if you handle your marketing and communications properly. It can be challenging to know the ins and outs of every social media platform in order to best leverage their social …

5 Reasons Why Brands’ Messaging Should Slightly Differ Across Social Media Platforms Read More »

Instagram ads best practices

Getting Started with Instagram Ads: Best Practices to Remember

Not too long ago, content creators started to approach the online realm in a different way. Research (and human nature) told us we need to write our blogs with short paragraphs, catchy headers, and eye-catching images. Then, came the rise of video. YouTube and short, sharable videos took hold of the scene. The current standout is Instagram. And …

Getting Started with Instagram Ads: Best Practices to Remember Read More »