Digital Advertising

5 Reasons Why Brands’ Messaging Should Slightly Differ Across Social Media Platforms

Did you know that there are 3.8 billion social media users throughout the world? That is a huge audience that is at your literal fingertips if you handle your marketing and communications properly. It can be challenging to know the ins and outs of every social media platform in order to best leverage their social …

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The 3-Minute Guide To Understanding Google Lead Form Ad Extensions

Google’s pay-per-click advertising methodologies are a critical element for any business that wants to promote itself effectively online. In fact, your success in Google AdWords is likely the difference between where you are now (or were) and higher revenues. As with any online platform, Google AdWords is going through a rapid evolution over the next …

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social media restaurant marketing

Actionable Tips on How to Market Your Restaurant on Social Media

Let’s face it: social media is by far the best way to reach thousands of people at once. In today’s connected world, every business — including restaurants — needs to have an online presence. So how can you use the many social media sites to boost restaurant sales? You’ll need a strategy.That means learning a …

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physicians digital marketing

How Can Physicians Harness the Power of Digital Marketing?

Once upon a time, healthcare consumers made decisions about their healthcare providers via one main strategy: talking to the people they know and love. This was sufficient to address most consumers’ concerns and to keep physicians’ offices thriving. But times have changed dramatically, and the digital age has brought new challenges and opportunities for attracting …

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How Do You Use Digital Marketing to Get More Foot Traffic to your Storefront?

A big challenge for many brick-and-mortar business owners is to break down their mental barriers surrounding digital marketing and truly understand how their marketing efforts online impact their results in the real world. We’re going to break down for you how digital marketing can increase your actual foot traffic, often at a higher ROI and …

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digital marketing River Avenue Digital

Determining the ROI of Your Digital Marketing Campaign 101

According to the Data and Marketing Association, 38% of marketers are increasing digital marketing budgets over the next two years. A digital marketing campaign is a way to target people through the internet. Using a good online strategy can actually cost less than a direct marketing strategy as well as help your business continuously improve customer relationships. …

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Local SEO is Critical. River Avenue Digital Tells You Why.

In real estate, most customers will be local. It’s that simple. Without local SEO your prospects will have a difficult time finding you and they may work with your competitors. Find out more about what you can do to insulate yourself from the competition by expanding your digital footprint with local SEO.Watch our video and find …

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