How to Avoid Discrimination in Advertising

Big data, machine learning, and complex algorithms are making massive changes to how we work...

How Can Physicians Harness the Power of Digital Marketing?

Once upon a time, healthcare consumers made decisions about their healthcare providers via one main...

How Do You Use Digital Marketing to Get More Foot Traffic to your Storefront?

A big challenge for many brick-and-mortar business owners is to break down their mental barriers...

The Ultimate Guide on How to Post Ads on Facebook

The average Facebook user spends about 50 minutes every day on the platform. Are you making the...

Determining the ROI of Your Digital Marketing Campaign 101

According to the Data and Marketing Association, 38% of marketers are increasing digital marketing budgets over the...