Search engine optimization (SEO) is an integral part of your digital marketing strategy. Your existing website, along with every piece of content you publish moving forward, needs to be optimized for search engines to make sure you have maximum visibility. Beginning your SEO strategy doesn’t have to be a huge undertaking, but without any prior …
Let’s face it: social media is by far the best way to reach thousands of people at once. In today’s connected world, every business — including restaurants — needs to have an online presence. So how can you use the many social media sites to boost restaurant sales? You’ll need a strategy.That means learning a …
Actionable Tips on How to Market Your Restaurant on Social Media Read More »
If you’re already using Instagram to connect with your followers, it’s time to get familiar with the Instagram Stories feature to level up. Stories bring a bit of Snapchat-esque functionality to Instagram—photos and videos you upload there will disappear after 24 hours. This makes timing very important and changes the way you would normally structure …
Leveraging the Instagram Stories Feature to Get Cozy with Your Followers Read More »
According to Google, it bases local results on distance, prominence, and relevance. This is where your Google Business profile comes in handy. Typically, local search results are great. But, your Google My Business (GMB) profile is more prominent. This is why it’s increasingly important to optimize your GMB listing to make the most out of it. …
Make the Most Out of Your Google Business Profile Read More »
Let’s say that you write a blog post and post it to your content management system (CMS) or the backend of your website. It will get clicks for a few days, and the traffic will peter out, at which point the post has run the course for its usefulness, right? Wrong. We’re going to show …
How to Use Content Amplification to Get More From Your Posts Read More »