Should Your Business Consider Influencer Marketing?
Learn about the effectiveness of influencer marketing, the best performing social media platforms and what you can expect to pay for influencers.
Content Marketing
Why You Should Be Podcasting Right Now
Is your GMB listing optimized to attract visitors to your business? Learn how you can make sure your business shows up on Google’s first results page.
UGC Marketing Basics: How Can User-Generated Content Benefit Your Brand?
What if your brand got a huge boost and someone else did all the work? That’s the true potential of user-generated content. With the right UGC marketing, you can transform your most devoted customers into the kind of brand ambassadors that grow your customer base. Wondering what UGC can do to benefit your own brand? …
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What Is Interactive Content Marketing and How Can You Use It?
Did you know that most companies allocate more than 10% of their marketing budget to content creation? High-quality content can help an online business get loyal customers quicker and it improves brand awareness as well. However, content alone is not attractive enough these days. Marketers and website owners focus on interactive content to promote engagement …
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Discover These Six Buyer Persona Examples
Over 400 billion US dollars are spent every year on marketing tactics. If you’re looking to build your small business, it’s essential to have a strong marketing plan in place. Building a customer persona may be the perfect place to start. With over 700,000 US businesses still in their early years, it’s important to know how to …
Content is King: Which Type of Content will Perk Up Your Audience
In this day and age, more businesses are using digital marketing than conventional methods of advertising, with two-thirds of business owners in one survey saying they plan on bringing their marketing dollars to social media to expand their profit margins. An additional two-thirds of small businesses today want to increase their digital spending as well, and you …
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Telling Your Digital Story to the World: The Sequel
Part 2Go Back to Part 1 We’ve all been there. Listening to a friend’s story. We’ve all been captivated. We’ve all been hanging on every word – waiting for more. Why?Because we love stories! Stories connect us. We relate to them. They make us remember what it is to be human. We have a vast array of …
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Telling Your Digital Story to the World
Part 1Check out Part 2 Discover Who You Are “To thine own self be true.” A big way to increase brand loyalty is knowing who you are and who you are not. If you know these two things, you’re halfway there. The second half, of course, is how you show these things. We communicate who we are as a brand …
Who Are Your Prospective Clients?
What is a persona? A persona is a semi-fictional character you create in order to visualize your ideal customer. This way, you are able to better market to them. The end goal is to get your product in front of your ideal customer and ultimately increase sales. Why Use a Buyer Persona? I know it …
Top 5 Digital Marketing Trends To Use in 2019
Finding new ways to incorporate digital marketing trends can help your company find new customers and attract more attention to your products and services. Each new year comes with fresh opportunities for businesses to expand their reach in the marketing world, and you can take advantage of this. Here are five marketing strategies that are …