When Google announced its helpful content update in August, content marketers breathed a collective sigh of relief. Low-quality content created to game search engines will no longer reign supreme. This change gives brands a huge opportunity to develop content that people actually want to read. And search engines will reward this content accordingly. What’s the …
About a decade ago, Dennis Reynolds from Fox’s long-running sitcom, It’s Always Sunny in Philadelphia, shared his secret to seduction. He believed any girl was putty in his hands if he followed a carefully crafted, ‘foolproof’ system, using tricks along the way to gain her trust and make her totally dependent on him. We now …
Philly’s Finest LinkedIn Marketing Strategy: The DENNIS System Read More »
It’s pretty common knowledge that TikTok has become a heavyweight rival to Instagram, but what if we told you that TikTok also may be the next biggest rival to Google? Google’s Senior Vice President Prabhakar Raghavan, who runs the platform’s Knowledge & Information organization even admitted that based on their research “something like almost 40% …
Five Tips to Cut Through the Clutter & Win Your Audience’s Attention It’s estimated that the average person is exposed to nearly 10,000 ads a day. Between digital advertising, email, podcasts, streaming, social and traditional media, your audience is being inundated with constant noise. It can feel like mission impossible to find the most effective …
“Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a marketplace of content.” – Bill Gates In 1996 when Bill Gates coined the term “content is king,” few understood the implications of a social and commercial revolution led by the internet, let alone the capacity of this ‘marketplace …
Content Isn’t Just King – It’s Everyone & Everything Read More »
Learn about the effectiveness of influencer marketing, the best performing social media platforms and what you can expect to pay for influencers.
Is your GMB listing optimized to attract visitors to your business? Learn how you can make sure your business shows up on Google’s first results page.
What if your brand got a huge boost and someone else did all the work? That’s the true potential of user-generated content. With the right UGC marketing, you can transform your most devoted customers into the kind of brand ambassadors that grow your customer base. Wondering what UGC can do to benefit your own brand? …
UGC Marketing Basics: How Can User-Generated Content Benefit Your Brand? Read More »
Did you know that most companies allocate more than 10% of their marketing budget to content creation? High-quality content can help an online business get loyal customers quicker and it improves brand awareness as well. However, content alone is not attractive enough these days. Marketers and website owners focus on interactive content to promote engagement …
What Is Interactive Content Marketing and How Can You Use It? Read More »
Over 400 billion US dollars are spent every year on marketing tactics. If you’re looking to build your small business, it’s essential to have a strong marketing plan in place. Building a customer persona may be the perfect place to start. With over 700,000 US businesses still in their early years, it’s important to know how to …