Content Marketing

What is the Google Helpfulness Update? Organic traffic is free. Yes, organic traffic is free, but it relies on the support from search engines like Google, Yahoo, Bing, or DuckDuckGo. Google’s success as a search engine is exemplified by the fact that ‘to Google’ something is to look it up using…cough cough… Google.com. Have you …

Get noticed: Google’s Helpfulness Update Prioritizes Customer-Focused Content Read More »

When Google announced its helpful content update in August, content marketers breathed a collective sigh of relief. Low-quality content created to game search engines will no longer reign supreme.  This change gives brands a huge opportunity to develop content that people actually want to read. And search engines will reward this content accordingly. What’s the …

How to Write Customer-Focused Content Read More »

“Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a marketplace of content.” – Bill Gates In 1996 when Bill Gates coined the term “content is king,” few understood the implications of a social and commercial revolution led by the internet, let alone the capacity of this ‘marketplace …

Content Isn’t Just King – It’s Everyone & Everything Read More »

Learn about the effectiveness of influencer marketing, the best performing social media platforms and what you can expect to pay for influencers.

Is your GMB listing optimized to attract visitors to your business? Learn how you can make sure your business shows up on Google’s first results page.

What if your brand got a huge boost and someone else did all the work? That’s the true potential of user-generated content. With the right UGC marketing, you can transform your most devoted customers into the kind of brand ambassadors that grow your customer base. Wondering what UGC can do to benefit your own brand? …

UGC Marketing Basics: How Can User-Generated Content Benefit Your Brand? Read More »

Did you know that most companies allocate more than 10% of their marketing budget to content creation? High-quality content can help an online business get loyal customers quicker and it improves brand awareness as well. However, content alone is not attractive enough these days. Marketers and website owners focus on interactive content to promote engagement …

What Is Interactive Content Marketing and How Can You Use It? Read More »