Content Marketing

Speaker demonstrating value

Philly’s Finest LinkedIn Marketing Strategy: The DENNIS System

About a decade ago, Dennis Reynolds from Fox’s long-running sitcom, It’s Always Sunny in Philadelphia, shared his secret to seduction. He believed any girl was putty in his hands if he followed a carefully crafted, ‘foolproof’ system, using tricks along the way to gain her trust and make her totally dependent on him. We now …

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Is TikTok the Next Big Search Engine?

It’s pretty common knowledge that TikTok has become a heavyweight rival to Instagram, but what if we told you that TikTok also may be the next biggest rival to Google? Google’s Senior Vice President Prabhakar Raghavan, who runs the platform’s Knowledge & Information organization even admitted that based on their research “something like almost 40% …

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Content Isn’t Just King – It’s Everyone & Everything

“Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a marketplace of content.” – Bill Gates In 1996 when Bill Gates coined the term “content is king,” few understood the implications of a social and commercial revolution led by the internet, let alone the capacity of this ‘marketplace …

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ugc marketing basics

UGC Marketing Basics: How Can User-Generated Content Benefit Your Brand?

What if your brand got a huge boost and someone else did all the work? That’s the true potential of user-generated content. With the right UGC marketing, you can transform your most devoted customers into the kind of brand ambassadors that grow your customer base. Wondering what UGC can do to benefit your own brand? …

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interactive content marketing River Avenue Digital

What Is Interactive Content Marketing and How Can You Use It?

Did you know that most companies allocate more than 10% of their marketing budget to content creation? High-quality content can help an online business get loyal customers quicker and it improves brand awareness as well. However, content alone is not attractive enough these days. Marketers and website owners focus on interactive content to promote engagement …

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