Fractional CMO

River Avenue Digital Josh Irons Working

Benefits of a Fractional CMO (Chief Marketing Officer)

The CMO is the captain of your ship. As your Chief Marketing Officer, their job is two-fold. To manage and oversee all current marketing strategies. And also predict what steps your company should take in the future. Yet, Forbes shows a recent shift from CMOs to a Fractional CMO. So what is a Fractional CMO, and why should you hire …

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