According to Gartner’s annual CMO spend survey, the average marketing budget fell from 11% of company revenue in 2020 to just 6.4% in 2021. For many businesses, this decrease in spending is due to the budget cuts made in response to the pandemic. While a business may get away with cutting costs in some areas, the …
In today’s business climate, many companies opt to hire a fractional marketing director (fractional CMO) instead of hiring the role in-house – at least in the short term. A fractional CMO is an outside marketing consultant, or team, that provides experienced strategic and operational marketing leadership on an as-needed basis. They are usually brought in …
Fractional Marketing Director vs Hiring In-House: What’s The Better Choice? Read More »
Launching a startup is an incredibly difficult and risky feat—but every year, the United States leads the world in the number of new businesses launched per year, averaging over 70,000! Unfortunately, many of these new companies won’t last for long. Startups face complex challenges, but the reason most companies fail isn’t due to a lack …
A fractional CMO can be an invaluable asset to your growing business and in-house team. They offer countless benefits, including years of experience, industry expertise, fresh perspectives on marketing strategies, and more. But it can be challenging to find a fractional CMO who will mesh well with your company. Recruiting the right person to fulfill …
How to Find a Fractional CMO To Grow Your Company Read More »
Fractional CMO Services The C-level talent you need – without the full-time expense of a C-level employee. Tackle your most ambitious marketing goals with fractional CMO services from River Avenue Digital. What Role Does a Fractional CMO Play in Your Business? A full-time CMO (Chief Marketing Officer) is a huge investment – but what if …
Heading up a marketing team is a difficult task. Moreover, the effectiveness of the leadership can have a significant impact on the overall success of your business. According to a recent survey, 86% of marketers stated that the “lack of leadership depth and capabilities has resulted in missed revenue, growth, and customer acquisition opportunities.” Fractional …
Marketing leadership is the difference-maker in any campaign – regardless of how well planned it might be. Nearly 80 percent of businesses experience leadership gaps, and finding the right personality to head marketing operations can feel like finding a needle in a haystack. Fortunately, this struggle can be made significantly easier with the help of …
4 Ways a Fractional Chief Marketing Officer May Benefit Your Business Read More »
Good help can be incredibly difficult to find—especially when it comes to qualified marketing talent. A great CMO can take your business to the next level. But finding the right marketing personnel is a challenge now more than ever as nearly 70% of employers are experiencing a major talent shortage. Enter fractional CMO services. Getting …
The Fractional CMO Guide: Everything You Need to Know Read More »
The decision to hire a fractional CMO agency can be a game changer for your marketing efforts and your balance sheet. The popularity of fractional CMOs has grown rapidly over the past several years—and we want to shed some light on why. Adopting a cutting-edge marketing strategy is a never-ending challenge. Competition across all industries …
Whether you’re building your brand, looking for ways to quickly scale, restrategizing post-pandemic, or seeking fresh ideas without a lofty price tag, our fractional CMO services can help solve your problem. What will a fractional Chief Marketing Officer do for your company? The same things as a full-time Chief Marketing Officer! Only you don’t have …